<description>&lt;p&gt;Maybe you've asked yourself some of these questions before:&lt;/p&gt;&lt;p&gt;How can research drive successful product launches? Or what are some key strategies that can make or break a go-to-market plan? And how do you measure that success?&lt;/p&gt;&lt;p&gt;In this episode, 2x founding Product Marketing Manager Prak Swamy addresses these questions. She also&lt;/p&gt;&lt;ul&gt;&lt;li&gt;shares some of her insights on the importance of research for a successful launch,&lt;/li&gt;&lt;li&gt;discusses the crucial role of research in defining product positioning, messaging, and driving launches through various channels,&lt;/li&gt;&lt;li&gt;and notes the importance of understanding target audiences and enabling sales teams effectively.&lt;/li&gt;&lt;/ul&gt;</description>

GTM-FM

GTM Alliance

Using research to drive launches: A sales-led PMM’s perspective, with Prak Swamy

JUL 15, 202429 MIN
GTM-FM

Using research to drive launches: A sales-led PMM’s perspective, with Prak Swamy

JUL 15, 202429 MIN

Description

Maybe you've asked yourself some of these questions before:

How can research drive successful product launches? Or what are some key strategies that can make or break a go-to-market plan? And how do you measure that success?

In this episode, 2x founding Product Marketing Manager Prak Swamy addresses these questions. She also

  • shares some of her insights on the importance of research for a successful launch,
  • discusses the crucial role of research in defining product positioning, messaging, and driving launches through various channels,
  • and notes the importance of understanding target audiences and enabling sales teams effectively.