The Journey from Traditional PT to Concierge Care Dr. Ryan Nordell's transformation from insurance-based physical therapy to concierge practice began after witnessing his brother's recovery from a traumatic brain injury. Initially drawn to orthopedic surgery, he chose physical therapy to spend more time with patients but became frustrated with insurance limitations that restricted quality care.00:00 The Overlooked Power of Concierge Physical Therapy 00:33 Introducing Dr. Ryan Nordell: From Division I Track to PT Practice 02:07 The Turning Point: Brother's TBI and Career Direction03:05 Disillusionment with Insurance-Based Medicine 06:10 Developing the Elite Performance Optimization Program (E-POP) 08:34 The Reality of Insurance Reimbursement Challenges 10:59 Making the Leap to Cash-Based Practice 13:24 Overcoming Fear and Mindset Barriers 15:48 Serving High-Level Executives and Celebrities 18:03 Integrating Functional Medicine with Physical Therapy 21:31 Root Cause Analysis vs Symptom Treatment 24:18 The Science Behind Movement and Longevity 27:09 Consulting and Business Coaching for Healthcare Providers 28:36 Resources for Transitioning to Entrepreneurial Practice