Amplify with Purpose
Amplify with Purpose

Amplify with Purpose

Odette de Beer

Overview
Episodes

Details

Amplify With Purpose: Business and Life Unlocked is a podcast about leading and living with clarity, courage, and conviction. It explores the intersection of business, faith, leadership, and personal growth, helping you align who you are with how you lead, so you can build something that truly lasts. odettedebeer.substack.com

Recent Episodes

You Didn’t Overreact — You Repeated a Pattern
MAR 20, 2026
You Didn’t Overreact — You Repeated a Pattern
<p>You didn’t just “overreact.”</p><p>You repeated something you were taught…and most people never stop long enough to question it.</p><p>So the real question is:<strong>Who taught you to respond like that — and do you want to keep living from it?</strong></p><p>Most of what you call “personality” is actually a pattern.In this conversation, we unpack where your reactions come from — and how to move from automatic responses to intentional ones.</p><p>Have you ever reacted in a way that made you stop and think, <em>“Why did I do that?”</em></p><p>The truth is — your reactions didn’t come from nowhere.They were learned. Inherited. Conditioned.</p><p>In this episode, we explore how our responses are shaped by upbringing, environment, trauma, and the people we’ve observed — often without realising it. What feels like “just who I am” is often a pattern that once protected you, but may no longer serve you.</p><p>We unpack:</p><p>* The difference between reacting and responding</p><p>* How triggers reveal what’s happening beneath the surface</p><p>* Why certain behaviours keep repeating (even when we know better)</p><p>* The hidden ways our identity gets tied to performance, control, or protection</p><p>* And how to pause, reframe, and choose differently</p><p>This is not about blame — it’s about awareness.Because the moment you become aware, you become powerful.</p><p>If your reactions are telling a story, the question is:<strong>Do you want them to keep writing your future — or are you ready to choose a different response?</strong></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://odettedebeer.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">odettedebeer.substack.com/subscribe</a>
play-circle icon
63 MIN
What if the problem isn’t the situation, but the filter you’re using to interpret it?
FEB 9, 2026
What if the problem isn’t the situation, but the filter you’re using to interpret it?
<p>In this solo episode, leadership strategist <strong>Odette de Beer</strong> unpacks one of the most powerful and misleading drivers of behaviour: <strong>fear as a filter</strong>.</p><p>Rather than reacting to reality, most leaders respond to their perception of it. Fear narrows perspective, amplifies urgency, and quietly shapes decisions in leadership, work, and relationships, often while sounding like “being realistic” or “taking responsibility.”</p><p>This episode explores:</p><p>* Why perception always comes before behaviour</p><p>* How fear disguises itself as urgency, control, scarcity, or people-pleasing</p><p>* The hidden cost of reacting instead of responding</p><p>* How clarity creates space for aligned leadership decisions</p><p>* Three practical steps to interrupt fear-based reactions without shame</p><p>This is a human conversation for leaders who want to lead with <strong>clarity, consistency, and trust</strong>, even under pressure.</p><p>If you’ve ever over-explained, rushed a decision, withdrawn, or felt regret after reacting, this episode will give you language for what’s really happening and help you choose a better response next time.</p><p><strong>Fear is not failure.</strong><strong>But confusing fear with truth is expensive.</strong></p><p>🎧 Available on podcast | 📺 Watch on YouTube | ✍️ Read/watch on Substack</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://odettedebeer.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">odettedebeer.substack.com/subscribe</a>
play-circle icon
10 MIN
Reflect. Reset. Reframe
DEC 1, 2025
Reflect. Reset. Reframe
<p>There comes a point in the year when the noise gets loud, the deadlines stretch thin, and you feel the pull to pause. Not because the calendar tells you to, but because your soul knows it’s time to slow down, look inward, and reset the inner landscape before stepping into what’s next.</p><p>In this episode, we explore what it means to prepare for a new year, not with pressure, but with purpose and alignment.Not with grand declarations of <strong>“best year ever”</strong>, but with daily decisions that build your <strong><em>best year yet</em></strong><strong>.</strong></p><p>Together with Ps Christo Pretorius and Dr Janine Do Cabo, we speak about the simple rhythms that hold our lives together:• honest reflection before planning• closing off a year with intention• family rituals that anchor identity and gratitude• the power of micro-decisions• choosing growth through discipline, not overwhelm• aligning your life with what God is asking of you now• and giving yourself grace without lowering your standards</p><p>This is a conversation for anyone who wants to walk into the next season clearer, lighter, and more grounded; whether you’re leading a business, raising children, shaping a community, or quietly rebuilding your inner world.</p><p>As you listen, I invite you to ask:</p><p>* <em>Where is the invitation for me? </em></p><p>* <em>What needs releasing? </em></p><p>* <em>What needs carrying forward? </em></p><p>* <em>And what is God aligning in me for the year ahead?</em></p><p>Thank you for being here.I’m Odette de Beer, and remember, every great movement begins with a single voice.Maybe it’s yours.</p><p><p>Join the Conversation.</p></p><p></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://odettedebeer.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">odettedebeer.substack.com/subscribe</a>
play-circle icon
36 MIN
Let Tech Do the Tasks: Don’t Outsource the Touch
OCT 13, 2025
Let Tech Do the Tasks: Don’t Outsource the Touch
<p>What does leadership look like in a world shaped by AI? From the Adelaide Hills, business strategist <strong>Odette de Beer</strong> sits down with <strong>Dr Janine Do Cabo</strong> (The Intentionalist) and <strong>Ps Christo Pretorius</strong> (The Expander) to explore how leaders can stay human in an increasingly automated world.</p><p>AI can optimise efficiency—but only people can create <strong>trust</strong>, <strong>meaning</strong>, and <strong>culture</strong>. In this episode, you’ll hear:</p><p>Why AI is an <strong>amplifier, not a replacement</strong> for leadership.</p><p>The shift from <strong>skills of the head</strong> to <strong>skills of the heart</strong>—emotional intelligence, discernment, and storytelling.</p><p>How to build teams and customer experiences that engage all <strong>five senses</strong>.</p><p>Why <strong>trust and presence</strong> are the new competitive advantages.</p><p>The future of culture: from <strong>ego systems to ecosystems</strong>.</p><p>Odette, Dr J, and Ps C share grounded wisdom, real examples, and practical habits leaders can use right now to stay authentic, clear, and human—no matter how fast technology evolves.</p><p>💬 <strong>Key takeaway:</strong> Let technology handle the tasks—but never outsource the touch.</p><p>🎧 Listen now, share it with your team, and join the conversation on Substack</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://odettedebeer.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">odettedebeer.substack.com/subscribe</a>
play-circle icon
34 MIN
The Future of Leadership in an AI World: Balancing Tech and Humanity
OCT 13, 2025
The Future of Leadership in an AI World: Balancing Tech and Humanity
<p>AI is no longer coming—it’s here. From boardrooms to small businesses, leaders everywhere are asking the same question: </p><p></p><p><strong><em>How do we embrace technology without losing our humanity?</em></strong></p><p>In this episode of <em>Off Topic but On Point</em>, host <strong>Odette de Beer</strong> sits down with <strong>Dr. Janine [DrJ]</strong>, leadership strategist and researcher, and <strong>Ps. Christo [Ps C]</strong>, pastor and community leader, to unpack <em>the future of leadership in an AI-driven world.</em></p><p>Together, they explore: </p><p>✅ How AI is disrupting—and accelerating—leadership today </p><p>✅ Which human leadership skills are becoming <em>more valuable</em> in an AI era </p><p>✅ Practical ways leaders can keep empathy, trust, and culture at the centre </p><p>✅ Why clarity and customer experience are the real competitive edge </p><p>✅ What the leader of 2030 will look like</p><p>Whether you’re a CEO, business owner, or community builder, this conversation will help you cut through the noise, lead with clarity, and create lasting impact in a world where tech is moving faster than ever.</p><p>🌏 <em>Filmed in South Australia’s Adelaide Hills—where small rooms create big impact.</em></p><p>🔗 Connect with Odette:</p><p>Catalytic Code waitlist: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amplifycoach.biz/the-catalytic-code/">https://amplifycoach.biz/the-catalytic-code/</a> Book a call: <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/odetteamplify/exploration">https://calendly.com/odetteamplify/exploration</a> </p><p>Instagram: <a target="_new" rel="noopener" class="decorated-link" href="https://www.instagram.com/odette_de_beer_amplify_purpose?igsh=MWR2ejhhd3YxanRhNw%3D%3D&amp;utm_source=qr">@odette_de_beer_amplify_purpose</a> </p><p>✨ <em>Because when you lead with purpose and deliver with consistency, you don’t just succeed—you create impact that outlasts you.</em></p>
play-circle icon
34 MIN