Kristen Doyle, TPT seller, SEO coach, and web designer
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You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make when aesthetics outweigh strategy and share a quick-check framework to ensure your homepage passes the three-second test!
02:14 – Real-life restaurant website mistakes and missed opportunities
05:51 – Identifying your homepage’s primary purpose for maximum impact
07:20 – Crafting clear navigation and messaging for your ideal customer
10:33 - Common homepage mistakes to avoid (and what to do instead)
15:54 – What you can do today to improve your homepage
Links & Resources:
Show Notes: https://kristendoyle.co/episode169
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