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I've been watching everyone panic about switching email platforms lately - Flodesk ending flat rate pricing, Kit raising prices, Mailerlite making changes. But here's what's making me cringe: almost every post I see is driven by one thing - price. And as someone who's switched platforms 5+ times (embarrassing, I know), I had to share why not the way you should be making this decision.
Your email platform is one of the most important pieces of your business. Before you jump ship to save a few bucks, there are hidden costs and better alternatives you need to consider. Instead of chasing the cheapest option, I'm sharing what actually matters and how to invest that switching energy into better email marketing results.
02:00 - The email platform price increase drama everyone's talking about
03:15 - Hidden costs of switching that no one mentions
04:30 - My embarrassing platform-switching confession
05:15 - What actually matters when choosing an email platform
06:30 - Smart alternatives to switching platforms
08:00 - My 90-day cold subscriber automation that saves money
Links & Resources:
Check out my Everything Page at https://kristendoyle.co/everything
