The Bottom Line: Ecommerce Tactics for Profitable Growth
Cody Wittick & Taylor Lagace
Recent Episodes
In this hard-hitting episode, we expose the fundamental flaw in how brands select marketing agency partners. The marketing landscape has shifted dramatically – what was once a choice between one or two specialized partners has become a crowded marketplace with hundreds of agencies competing for your business.
The result? A dangerous race to the bottom on pricing that's creating a false economy for brands seeking growth.
We break down real agency economics with unfiltered transparency, revealing exactly what happens when you're offered four team members for just $4,000 monthly. The math doesn't lie: with junior media buyers costing $65,000 annually plus burden costs and agencies needing 20% margins to survive, your "bargain" partnership means you're getting roughly 10% of each team member's attention – about four hours monthly.
Can someone transform your business in four hours a month? The answer should concern every growth-focused founder.
P.S. We’re also sharing some foolproof vetting questions to help you avoid getting stuck in a bad agency relationship. Don’t miss out!
Key Takeaways:
- 00:00 Intro
- 01:57 You get what you pay for
- 03:34 Understanding agency economics
- 13:24 The reality of low-cost agencies
- 20:19 How to evaluate agencies
- 25:21 Outro
Additional Resources:
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
Struggling to convert more leads? You’re missing the secret ingredient…
In this episode, we’re joined by Rabah Rahil to reveal how you can generate more leads, increase conversions, and scale your revenue with just a couple of tweaks. Rabah is the CMO of FERMÀT, an AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion.
Rabah’s platform allows businesses to test offers, funnels, and messaging without disrupting their website experience. We talk in-depth about the importance of congruency between ads and landing pages, how to leverage AI, and identifying hero offers.
Tune in!
Key Takeaways:
- 00:00 Intro
- 00:23 FERMÀT and AI integration
- 03:58 Full funnel marketing and website optimization
- 09:50 Data and performance metrics
- 21:24 Identifying the hero offer
- 29:23 What is FERMÀT
- 36:49 Outro
Additional Resources:
Get in touch with Rabah:
👉 Website: https://www.fermatcommerce.com/
👉 LinkedIn: https://www.linkedin.com/in/rabahrahil/
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
Why would the founder of a $100M company walk away and enter an incredibly tough industry?
Easy. To fix a problem no one else would.
Meet Kevin Lavelle, founder of the menswear company Mizzen+Main, who recently launched his second company, Harbor. Harbor offers a revolutionary baby monitoring system, unlike anything that exists today. The camera and monitor connect directly to each other—even without access to the internet.
This industry has long been dominated by two companies that offer subpar products and cheap Chinese products that are even worse. So, how does Kevin plan to dominate this tough industry? What marketing strategies is he leveraging? And how is he acquiring customers and maximizing their lifetime value?
Find out in our exclusive interview!
Key Takeaways:
- 00:00 Intro
- 00:21 From revolutionizing menswear to sleep solutions
- 06:39 Customer acquisition strategies
- 08:17 Profitability and customer lifetime value
- 15:56 Raising capital
- 26:22 Unique position to dominate a market
- 30:26 Growth channels and marketing strategies
- 33:58 Kevin's excitement about the future
- 36:09 Advice for entrepreneurs starting new ventures
- 38:17 Outro
Additional Resources:
Check out Kevin and Harbor:
👉 Website: https://harbor.co/
👉 Instagram: https://www.instagram.com/kevinslavelle/
👉 X: https://x.com/kevinslavelle/
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
Doing highest volume and cost controls at the same time?
We hate to break it to you, but you’re probably sabotaging yourself…
In this episode of The Bottom Line, we tackle yet another myth about cost controls: the idea that you can successfully run a hybrid ad model. Meta’s auction dynamics make it damn near impossible for cost controls to perform while running alongside highest volume campaigns. It’s like trying to drive a car while pressing the gas and the brake at the same time!
But don’t worry, we got you! In this rundown, we explain exactly why your campaigns are failing and how you can fix them. We also share a step-by-step guide for transitioning your campaigns for maximum efficiency.
Don’t miss out!
Key Takeaways:
- 00:00 Intro
- 00:15 The hybrid model doesn’t work
- 06:53 Practical transition plan
- 13:19 Outro
Additional Resources:
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533