<p>On this episode, we’re talking with Isabel Washington, the founder of <a href="https://www.drinklaurels.com" target="_blank" rel="ugc noopener noreferrer">Laurel’s</a>, a rapidly growing ready-to-drink coffee brand powered by regenerative A2 dairy.</p><p>We dive into Isabel’s personal journey, discovering A2 milk, how it transformed her relationship with dairy, and why it became the cornerstone of her brand.</p><p>You’ll hear how she spotted a massive gap in the RTD coffee aisle — where 90% of products were non-dairy — and why she designed Laurel’s first three SKUs to reflect what people actually order at real coffee shops.</p><p>Isabel also pulls back the curtain on the scrappy, behind-the-scenes grind of building a CPG brand from scratch — from tying up all her money in the first production run to grinding through 40 demos in 50 days at Erewhon.</p><p>And we talk about the bigger picture — how content, culture, and motivated moms will determine the future of regenerative food and beverage.</p><p>Episode Highlights:</p><p>💡 Isabel’s A2 dairy awakening</p><p>🥛 Reclaiming dairy for Gen Z and Millennial women</p><p>🤔 Why RTD coffee had become 90% non-dairy</p><p>🧃 Moving from idea to shelf in just 8 months</p><p>🧋 Designing SKUs around what consumers actually drink</p><p>🏪 Driving early growth with 40 demos in 50 days at Erewhon</p><p>🌱 Prioritizing regen sourcing, even without marketing claims</p><p>💵 The complexity and cost of product certifications</p><p>📈 How social media content will determine regen awareness</p><p>🛍 Why motivated mothers are the most influential shoppers</p><p>Links:</p><p><a href="https://www.drinklaurels.com" target="_blank" rel="ugc noopener noreferrer">Laurel’s Coffee</a></p><p><a href="https://www.alecsicecream.com" target="_blank" rel="ugc noopener noreferrer">Alec’s Ice Cream</a></p><p><a href="https://www.mckinsey.com" target="_blank" rel="ugc noopener noreferrer">McKinsey &amp; Company</a></p><p><a href="https://www.erewhonmarket.com" target="_blank" rel="ugc noopener noreferrer">Erewhon</a></p><p><a href="https://gruns.co/" target="_blank" rel="ugc noopener noreferrer">Grüns</a></p><p><a href="https://www.alexanderfamilyfarm.com" target="_blank" rel="ugc noopener noreferrer">Alexander Family Farm</a></p><p><a href="https://painterlandsisters.com/" target="_blank" rel="ugc noopener noreferrer">Painterland Sisters</a></p><p><a href="https://www.jimbos.com" target="_blank" rel="ugc noopener noreferrer">Jimbo’s</a></p><p>If you find this content valuable, <a href="https://donate.regen-brands.com/campaign/665440/donate?c_src=Episode-100&c_src2=Episode-114-Show-Notes" target="_blank" rel="ugc noopener noreferrer">please consider donating to support our work</a></p><p>Follow<a href="https://linkedin.com/in/kyle-krull" target="_blank" rel="ugc noopener noreferrer"> </a><a href="https://www.linkedin.com/company/regen-brands/" target="_blank" rel="ugc noopener noreferrer">ReGen Brands</a> on LinkedIn</p><p>Subscribe to the <a href="https://regen-brands.beehiiv.com/subscribe" target="_blank" rel="ugc noopener noreferrer">ReGen Brands Weekly</a> newsletter</p>