From Plate to Planet: Rethinking Hospitality with Maximal Concepts
The food industry finds itself at a critical juncture, grappling with issues of sustainability, ethical supply chains, and the evolving landscape of our eating habits and food waste. Leading the charge in this transformative era is Maximal Concepts, the acclaimed restaurant group with an unwavering commitment to sustainability. Explore their innovative approaches to waste management and procurement control and rebuilding the supply chain, while gaining insights into the challenges they face in implementing sustainable practices. Discover their redefinition of luxury Chinese cuisine through globally renowned restaurants like Mott 32 and their use of technology in KIN, a venture aimed at reducing the carbon footprint of food and combating waste. Prepare to be inspired by their trailblazing journey as they redefine sustainability in the hospitality space.
About Maximal Concepts
An acclaimed restaurant group based in Hong Kong, established in 2012. Led by co-founders Malcolm Wood, Matt Reid and Xuan Mu, the group has garnered recognition for its innovative and diverse dining concepts. With a strong commitment to sustainability, Maximal Concepts has become a leader in merging sustainable practices with technology in the food industry. One of their notable achievements is the development of KIN, another venture by Matt, which is focused on revolutionising the way we eat through innovative technologies and ingredient change. KIN is going to change the way we eat. KIN is re-building the food supply chain, building a network of sustainable farms and enabling better food to get to consumers who want their food to be healthier and better for the planet.
In addition to their culinary endeavours, Maximal Concepts places a strong emphasis on effecting positive change in the food industry and beyond. They are actively engaged in various environmental initiatives and serve on the boards of several charitable organisations. With their dedication to sustainability and their commitment to promoting responsible dining experiences, Maximal Concepts continues to shape the future of the food industry while offering meaningful dining experiences to their patrons.
About Matt Reid
A serial entrepreneur, disruptor, and restaurateur who has founded multiple successful businesses under the Steelhead Group. These include Maximal Concepts, KIN, Far North Productions, Plastic Conscious, and Disruption Labs. Based in Hong Kong, Matt has been a key player in pushing the boundaries of the Asian restaurant scene, notably with the creation of Mott 32, the flagship restaurant brand of Maximal Concepts. Mott 32 has redefined luxury Chinese cuisine and expanded rapidly with locations worldwide, earning multiple awards for its exceptional design. In addition to his ventures in the culinary industry, Matt is involved in Far North Productions, a media production company known for its award-winning environmental documentaries such as "A Plastic Ocean". Matt believes in leveraging the power of business, creativity, and popular culture to drive change and amplify environmental messages through interconnected platforms.
GREEN Hospitality is an organisation with a primary mission to encourage businesses to work together and bring about innovative solutions to achieve the United Nations Sustainable Development Goals.
To learn more about the issue of waste in the hospitality industry in Hong Kong, read our research here.
If you are inspired to improve waste management practices within your F&B business and reduce food waste, check out our F&B Playbook.
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