[SUMMER REPLAY] ☀️ 🔥 Designing metadata is one of the most important steps in promoting a podcast. We explain why in this episode. 🔥 Metadata is a word that can be intimidating 👻 However, metadata is essential when creating a podcast or even when publishing an episode. Today in TIPS 🎺 we'll look at how to effectively manage all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they're tuning into your episodes. 🎧 You'll see, your metadata is a real weapon to boost the visibility of your podcast and recruit new listeners: 1️⃣ By correctly optimizing the SEO of your metadata, you can attract potential listeners who may not have initially intended to listen to a podcast. With good SEO, your podcast can quickly show up in Google searches! 2️⃣ A good show and episode description can be the final push to convince a listener to hit play: ✔️ Start with a hook sentence, reminding the listener of something they already believe in or agree with ✔️ Then add the necessary information to describe the main topics discussed in your podcast ✔️ Finish convincing your audience by sprinkling in key details about the frequency of your show, the format of your podcast, and, why not, examples of prestigious guests ⚠️ There are, however, certain rules to follow for your metadata to be maximally optimized: ❌ Do not repeat the title and author's name in your description. ❌ Do not write your keywords one after the other, without logical order. ❌ Do not add episode numbers in their title 3️⃣ One last tip for optimizing your metadata: use Tags ＃ Tags are considered a bit like labels that help your audience discover episodes of your podcast. On Ausha, when you upload a new episode to the platform, you can add up to 20 tags. Find out more about Ausha 👉  https://bit.ly/Ausha-co-tips  ************************************************ What's Ausha? 💜 Ausha is the best podcasting platform for hosting AND marketing your podcast. On one platform you'll have: ✅ Unlimited hosting of your podcast ✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks ✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips ✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...) ✅ Earn money thanks to 2 different monetization methods (manual and automatic) Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  Hosted by Ausha. See ausha.co/privacy-policy for more information.