<description>&lt;p&gt;&lt;strong&gt;Peggy and Dave Moelker, CEO, Twisthink, talk about the societal factors impacting OEMs (original-equipment manufacturers) today including shifting customer expectations and accelerating technology cycles. He says there are a couple of different dimensions, especially in the B2B context.&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;They also discuss:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;· The need to bring in muti-disciplinary groups.&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;· The importance of contextual data.&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;· Two next steps to take.&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;&lt;a href="https://twisthink.com" target="_blank" rel= "noopener"&gt;https://twisthink.com&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;</description>

Peggy Smedley Show

Peggy Smedley

Shifts for OEMs

APR 22, 202629 MIN
Peggy Smedley Show

Shifts for OEMs

APR 22, 202629 MIN

Description

Peggy and Dave Moelker, CEO, Twisthink, talk about the societal factors impacting OEMs (original-equipment manufacturers) today including shifting customer expectations and accelerating technology cycles. He says there are a couple of different dimensions, especially in the B2B context. They also discuss: · The need to bring in muti-disciplinary groups. · The importance of contextual data. · Two next steps to take. https://twisthink.com