Lirone Glikman is a globally recognized expert, keynote speaker, and bestselling author specializing in business relationships, personal branding, and global business growth, based on a method she developed. She is the founder of The Human Factor by Lirone Glikman, a global firm with two main services: founder-led branding to founders and executives, helping them build credibility through U.S. Tier-1 media, podcasts, and LinkedIn. Lirone is also an international keynote speaker on business relationships and personal branding for growth. With experience across 28 countries, she has worked with Fortune 500 companies, governments, universities, and startups. She is the author of The Super Connector's Playbook and an executive director at the United Nations' NGO Committee on Sustainable Development. Socials: Website: www.LironeGlikman.com/tscp-book Instagram: https://www.instagram.com/lirone.glikman LinkedIn: https://www.linkedin.com/in/lironeglikman YouTube: https://www.youtube.com/@UCyXQS5cDSNv64FVNXdSMgCA Summary: In this episode, Lyndsay Dowd welcomes Lirone Glikman, a global thought leader who has advised major brands like Meta, Microsoft, and the United Nations. Lirone shares her personal story of moving to Australia and New York as a "dreamer" with limited English and zero connections, only to build a career as a world-renowned expert in relationship strategy. The conversation dives deep into moving past the "cringe" of traditional networking and instead focusing on authentic, strategic visibility and the power of internal trust to drive measurable business growth. Key Takeaways: - Normalize Social Anxiety - The 80/20 Rule of Small Talk - The Four Ps of Common Ground - Know, Like, Trust, Collaborate - Strategic Visibility over Bragging Episode Chapters: [00:00:27] – Three core lessons for today's episode [00:00:57] – Guest Intro: Who is Lirone Glikman? [00:02:07] – Lirone's Journey: From Sydney to New York City [00:05:40] – Why we "cringe" at networking and how to fix it [00:07:08] – Gamifying your relationship goals [00:08:36] – The Stages of Connection: Know, Like, Trust, Collaborate [00:09:53] – Mastering Small Talk with the "Four Ps" [00:13:41] – The "Invitation": Balancing the flow of conversation [00:14:45] – Storytelling: Tailoring your pitch for your audience [00:17:12] – Building a Personal Brand: Modesty vs. Speaking Up [00:20:44] – Trust as Currency: The hidden power of Internal Trust [00:26:16] – Where to connect with Lirone Glikman