<p>In today’s episode, I will be speaking with Tristyn Sipsy, the owner and copywriter behind Sipsy Ink. While Trisyn was writing for Georgia Aquarium, she saw firsthand how the right words can drive people to action. That’s where Sipsy Ink Copywriting Studio came in.</p> <p>Sipsy Ink is a copywriting studio for purpose-driven brands and creative entrepreneurs so you can start reaping the benefits of words that are designed to generate leads. (and make you more money, honey!)</p> <p>Tristyn and I discuss what copywriting really is and why it’s important for businesses, tips for DIYing copywriting, why you should diversify your marketing avenues for your business, what meta tags are &amp; how to properly use them, and all things copywriting for business owners!</p> <p><br></p> <p>Tune in to learn about:</p> <ul> <li>The value of copywriting and it’s return on investment (RIO) for your business</li> <li>The pros and cons of investing in copywriting vs DIYing it</li> <li>Where to put keywords on your website and the drawbacks of keyword stuffing</li> <li>What search engine optimization (SEO) is and why it’s important for Google rankings</li> <li>4 vital tips for optimizing your business on Google search</li> </ul> <p>Plus much more!</p> <p><br></p> <p>Don’t forget to subscribe to the podcast so you never miss a new episode &amp; let us know if you enjoyed this episode by leaving a review 🎙️</p> <p><br></p> <p><strong>Resources</strong></p> <p><br></p> <p><strong>Connect With Tristyn</strong></p> <p>Sipsy Ink Website: <a href="https://sipsyink.com/"><u>https://sipsyink.com/</u></a></p> <p>Instagram: <a href="https://www.instagram.com/sipsyink/"><u>https://www.instagram.com/sipsyink/</u></a></p> <p><br></p> <p><strong>Affiliates</strong></p> <p>Planoly: <a href="https://www.planoly.com/referral/canoepointdesignco"><u>https://www.planoly.com/referral/canoepointdesignco</u></a></p> <p>Flodesk: <a href="https://app.flodesk.com/sign-up?ref=brandcamp"><u>https://app.flodesk.com/sign-up?ref=brandcamp</u></a></p> <p>Honeybook: <a href="https://www.honeybook.com/invites?code=brandcamp"><u>https://www.honeybook.com/invites?code=brandcamp</u></a></p> <p><br></p> <p><strong>Connect With Me</strong></p> <p>Brand Camp Podcast Instagram: <a href="https://www.instagram.com/brandcampp/"><u>https://www.instagram.com/brandcampp/</u></a></p> <p>Canoe Point Design Co. Website: <a href="https://canoepointdesignco.ca/"><u>https://canoepointdesignco.ca/</u></a></p> <p>Canoe Point Design Co. Instagram: <a href="https://www.instagram.com/canoepointdesignco/"><u>https://www.instagram.com/canoepointdesignco/</u></a></p> <p>Contact: [email protected]</p>