Digital commerce is shifting fast, and ten big “trends to prepare for” can feel overwhelming. In this conversation, Emma and Hannah Donoghue (SVP, Commerce Intelligence at Flywheel) walk through Flywheel Retail Insights’ “Digital Trends to prepare for in 2026” report and translate it into concrete next steps. From agentic commerce and data clean rooms to value cycles, private label pressure, consolidation, and CTV, Hannah explains what changed, why it matters now, and how to build a focused 2026 plan instead of chasing every headline.Read the full "Digital Trends to prepare for in 2026" report here.