<description>&lt;p&gt;What does it actually take to grow on TikTok Shop? In this episode, Deren Baker, CEO of Flywheel Ventures, explains why brands need to treat TikTok Shop as a creator-led sales channel, not just another social platform or traditional marketplace. He breaks down how to match the right products, creators, and content to the way people shop in-feed, and why that shift is critical for turning views into real, profitable growth. To go deeper, download &lt;strong&gt;&lt;a href="https://www.flywheeldigital.com/guides/tiktok-shop-growth-playbook-for-brands" rel="noopener noreferrer" target="_blank"&gt;TikTok Shop Unlocked: The ultimate brand playbook for turning views into profitable growth&lt;/a&gt;&lt;/strong&gt;&lt;a href="https://www.flywheeldigital.com/guides/tiktok-shop-growth-playbook-for-brands" rel="noopener noreferrer" target="_blank"&gt;. &lt;/a&gt;&lt;/p&gt;</description>

The Commerce Collective Podcast

Flywheel Digital

The ultimate playbook for scaling creator-driven sales on TikTok Shop

MAR 16, 202632 MIN
The Commerce Collective Podcast

The ultimate playbook for scaling creator-driven sales on TikTok Shop

MAR 16, 202632 MIN

Description

What does it actually take to grow on TikTok Shop? In this episode, Deren Baker, CEO of Flywheel Ventures, explains why brands need to treat TikTok Shop as a creator-led sales channel, not just another social platform or traditional marketplace. He breaks down how to match the right products, creators, and content to the way people shop in-feed, and why that shift is critical for turning views into real, profitable growth. To go deeper, download TikTok Shop Unlocked: The ultimate brand playbook for turning views into profitable growth.