This Month Above the Fold - who pays for faster fulfillment, California's case against Amazon, and Amazon's brand-agnostic Sponsored Prompts

MAY 4, 202625 MIN
The Commerce Collective Podcast

This Month Above the Fold - who pays for faster fulfillment, California's case against Amazon, and Amazon's brand-agnostic Sponsored Prompts

MAY 4, 202625 MIN

Description

In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce topics brands should have on their radar right now. Listen in for insights on who is absorbing the cost of ever-faster fulfillment, what California’s case against Amazon could mean for brands and consumers, and why Amazon’s move to brand-agnostic Sponsored Prompts signals a bigger shift in how shoppers search and how brands show up in AI-assisted discovery.