Business & Entrepreneurship Podcasting with Micheal & Tatiana: Formerly Known as the Watch4thehook

Micheal & Tatiana Parker

Details

We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the former CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day-to-day lives as business entrepreneurs. Also we have ventured off into the real estate world and a whole different set of challenges. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners, and we know you'll keep hooking up with us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!

Recent Episodes

SEP 23, 2026
We Didn't Make the Black Box We are Placed N
***** We are so thankful for our dedicated listeners. Please become one of them and subscribe to our podcast today***** Black-owned businesses do not lose customers because being Black-owned lowers their value; they lose customers because racism, stereotypes, unequal opportunity, and social discomfort still shape how some people choose where to spend their money. For many African American entrepreneurs, identifying as Black-owned is not just a label—it is a statement of survival, pride, and resilience in a marketplace that has not always welcomed them equally. Black-owned businesses need returning customers like any other business, but they may face inconsistent support from both inside and outside the community, especially when larger competitors offer convenience, lower prices, or more visibility. Some people react negatively when a business proudly identifies as Black-owned because they view racial identity as “political,” even though other businesses commonly market around family ownership, women ownership, veteran ownership, or local ownership. Black-owned businesses have often had less access to capital, prime locations, supplier networks, and marketing resources. Those barriers can affect visibility, pricing, inventory, and growth—things customers may notice without understanding the larger context. Tune into this episode to see how we are placed into the box we did not create per say... #smallbusiness #blackownedbusiness #largebusiness #competitor #customer #customerservice #pricing #deals #discounts
26 MIN