Join us on Go Cast as we dive into a fun and insightful conversation with a seasoned social media creator, Zerxis Wadia. We explore phrases that cause instant anxiety, the necessity of 'circling back,' and filler lines used in the creative process. Zerxis shares their journey in using marketing clichés, maintaining brand partnerships, and sources of random inspiration, including a tattoo in a moving car for Land Rover. Discover the imaginative ways they describe their job, handle notifications, and choose between presenting to a sleepy boardroom or a hyperactive Gen Z focus group. Tune in for a candid look into the life of a creative professional.

 

00:00 Introduction

00:54 Common Filler Lines in Creative Work

01:17 The Creative Process Explained

01:46 Marketing Clichés and Trends

02:23 Brand Collaborations and Aspirations

03:18 Comfort Brands and Random Ideas

04:46 Describing the Job to a Child

05:05 Time-Draining Apps and Inspirations

06:23 Presenting to Different Audiences

07:16 Conclusion