<p>Hightouch is a composable customer data platform. It helps companies collect and sync user data into ad platforms, CRMs, email tools etc. Last valued at over $600M, Hightouch has over 600 customers, including the NBA, Spotify, Plaid, Calendly, and more.</p> <p>In this episode, Sandhya Hegde chats with Kashish Gupta, co-CEO and co-founder of Hightouch. </p> <p>Join us as we discuss: </p> <p>00:00 Switching personas to find product-market fit</p> <p>1:44 Evolution of the Data Integration Space</p> <p>2:42 The Concept of Reverse ETL</p> <p>5:41 The Origin Story of Hightouch</p> <p>8:01 Exploring Different Business Ideas</p> <p>12:06 Early Design Partners and Product Strategy</p> <p>14:46 Transition from Founder Selling to Hiring Sales Team</p> <p>16:48 Go-to-Market Motion and Marketing Strategy</p> <p>18:39 Hightouch&#39;s Product Vision and Future Direction</p> <p>22:55 Challenges in the Market and Building User Certainty</p> <p>27:01 Co-CEO Arrangement and Founder Team Dynamic</p> <p>31:04 Advice for Aspiring Founders in 2024</p> <p><strong>Sandhya Hegde</strong> is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at <a href="mailto:sandhya@unusual.vc">sandhya@unusual.vc</a> and </p> <p><a href="https://twitter.com/sandhya">Twitter</a> </p> <p><a href="https://www.linkedin.com/in/sandhyahegde/">LinkedIn</a> </p> <p>Kashish Gupta is the co-CEO and co-founder of Hightouch<br>Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at <a href="https://www.unusual.vc/">https://www.unusual.vc/</a>.</p>

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

Sandhya Hegde, Unusual Ventures

Hightouch's CEO Kashish Gupta on activating data for personalization

FEB 25, 202434 MIN
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

Hightouch's CEO Kashish Gupta on activating data for personalization

FEB 25, 202434 MIN

Description

<p>Hightouch is a composable customer data platform. It helps companies collect and sync user data into ad platforms, CRMs, email tools etc. Last valued at over $600M, Hightouch has over 600 customers, including the NBA, Spotify, Plaid, Calendly, and more.</p> <p>In this episode, Sandhya Hegde chats with Kashish Gupta, co-CEO and co-founder of Hightouch. </p> <p>Join us as we discuss: </p> <p>00:00 Switching personas to find product-market fit</p> <p>1:44 Evolution of the Data Integration Space</p> <p>2:42 The Concept of Reverse ETL</p> <p>5:41 The Origin Story of Hightouch</p> <p>8:01 Exploring Different Business Ideas</p> <p>12:06 Early Design Partners and Product Strategy</p> <p>14:46 Transition from Founder Selling to Hiring Sales Team</p> <p>16:48 Go-to-Market Motion and Marketing Strategy</p> <p>18:39 Hightouch&#39;s Product Vision and Future Direction</p> <p>22:55 Challenges in the Market and Building User Certainty</p> <p>27:01 Co-CEO Arrangement and Founder Team Dynamic</p> <p>31:04 Advice for Aspiring Founders in 2024</p> <p><strong>Sandhya Hegde</strong> is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at <a href="mailto:[email protected]">[email protected]</a> and </p> <p><a href="https://twitter.com/sandhya">Twitter</a> </p> <p><a href="https://www.linkedin.com/in/sandhyahegde/">LinkedIn</a> </p> <p>Kashish Gupta is the co-CEO and co-founder of Hightouch<br>Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at <a href="https://www.unusual.vc/">https://www.unusual.vc/</a>.</p>