<p><strong></strong><a href="https://www.linkedin.com/in/max-cunningham-ba8bb810/" target="_blank" rel="noopener noreferer"><strong>Max Cunningham</strong></a> is the Founder and CEO of <a href="https://seshproducts.com/" target="_blank" rel="noopener noreferer"><strong>Sesh Products</strong></a>.</p><p><br></p><p>Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings.</p><p><br></p><p><strong>Chapters</strong></p><p>00:00 The Journey Begins: From Vaping to Sesh</p><p>02:46 Cultural Insights: The Swedish Influence on Nicotine Products</p><p>05:42 Navigating Regulations: Launching in Canada vs. the U.S.</p><p>08:08 Market Dynamics: The Shift from Smoking to Pouches</p><p>11:02 Branding and Positioning: Creating a Modern Nicotine Experience</p><p>13:42 Investment Insights: Partnering with 8VC</p><p>16:33 Consumer Feedback: Iterating in a Regulated Market</p><p>19:10 The Rise of Pouches: Trends and Accessibility</p><p>22:02 Health Perspectives: The Benefits of Nicotine Pouches</p><p>24:18 Building Trust: Ethics and Responsibility in Marketing</p><p>26:58 Future Outlook: Scaling and Global Expansion</p>