The K9PT Academy Podcast: Business lessons for canine rehab therapists

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!

The new year is finally here, and with it new goals and hope for a better year But, how do we turn our hopes and wishes into action so we can make this year better than the last? As we move forward, it is important for us to first look back and reflect so we can figure out the best pathway forward. That is what I call "thinking time", and for today's podcast episode we discuss what are some questions we can be asking ourselves as we reflect and move forward so we can unlock our growth in 2025. Listen to the full episode as we discuss:

• The importance of asking ourselves what we believed before that we know is not true today
• Understanding why we had those false beliefs and assumptions, and how they might have prevented us from moving forward
• How to learn from those mistakes so we can keep growing and hitting our goals
• How to use this structure of thinking time with real life examples, such as when we are hesitating about raising our prices or we have done so and are now getting some pushback, or when we are trying to build our caseload but have a very inconsistent flow of new clients 

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!

For our last podcast episode of 2024 I wanted to share with you all something I recently shared on a group coaching call with our Incubator Mastermind members about shifting our mindset and getting out of our own domain so we can put into motion a game plan in 2025 as to how we will accomplish the goals that we have set for ourselves and our businesses. Listen to the full episode as we discuss:

• What is our domain and why we need to get out of it to move forward
• Why staying inside our comfort zone is preventing us from accomplishing what we want
• How our self-limiting beliefs hold us back
• The fear of uncertainty and how our need for predictability often keeps us from pursuing opportunities where the outcomes are unknown.
• The 4-step approach to get our of our domain and how that could apply to canine rehab therapists
• Success does not come from perfect thoughts but from imperfect actions

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!

Last weekend I hosted some of our clients for our last Incubator Mastermind retreat of the year, and during those retreats I always start our first session by sharing a variety of lessons and thoughts on business ownership, which as you can imagine comes from my own experience running a business and the lessons I have learned along this journey. One of the lessons I shared was about the importance of building a business that reflects what we want in life and who we are as individuals and business owners, including our own core values and beliefs. With that being said, given the timing with the holidays I thought it would be a good topic to share with you all on today's podcast episode. 

Listen to the full episode as we discuss:

• Why we need to build a business that reflects what we want from it
• What would entail to build that business and the impact it have in our lives
• Why corporations in veterinary medicine are unable to build this style of business and how that impacts the field of canine rehabilitation 
• How do I see that impacting our field and how rehabpreneurs can benefit from it 

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!

One of the things I often hear from canine rehabpreneurs is the challenging on managing our time in an efficient and effective way, especially when we are seeing patients while trying to run a business at the same time. Yes, that is a challenge, and it often gets in the way of us doing the things we need to do to help our business grow because we end up getting so ingrained with the day-to-day of what needs to be done, both with patients but also with administrative tasks. 

The reality is that our biggest challenge is not the time it takes to complete a certain task, but usually the time it takes for us to get emotionally ready or in the right head space to do so. That is the key concept to understand and the reason why we so often think “I don’t have the time”... we do have the time, but we don’t have the time to get emotionally ready to do so. No else is blessed with more time, and that is both the beauty and the curse of it… we all have the same amount of time in a day or in a week, but it comes down to how we are optimizing our time based on what we need from ourselves and our business, and that is what we will discuss today.

Listen to the full episode as we discuss:

• Why we cannot manage the time and instead need to shift our focus towards optimizing the time that we have available to us
• How busy activities are important and need to get done, but do not help drive our business forward
• What are "high payoff activities" and how we can focus on them to drive business growth and revenue
• The importance of "high leverage work" and why in the long run is what will help us build a successful canine rehab business

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!

Most of us are familiar with P.T. Barnum due to movie "The Greatest Showman" with Hugh Jackman, and just from that movie alone there is already so many lessons that we can take away. However, as you start to read and learn more about P.T. Barnum and understand how ahead of his time he was you realize that there is a lot more to him beyond the movie which helps us understand how much of a visionary he truly was. For today's episode we discuss some of those business and marketing lessons there are still super relevant today, even though that all took place 150+ years ago! 

Listen to the full episode as we discuss:

• The importance of us filling a gap in the market and how that applies to canine rehabilitation
• Why it is vital that we learn how to stand out from the competition so you can stand out in the market by offering something unique to an audience who has been looking for what you have to offer
• The importance of developing our "sales pitch" and learning how to communicate the value that we offer through both conventional and non-conventional ways
• The power of marketing and promotion when developing strategies that help you stand out from the competition
• Why we need to start to look at marketing and business with a different perspective than what it has been done in canine rehab as a whole, and the importance of adapting our strategies to both conventional and digital marketing strategies