<p>In this episode, <a href="https://www.linkedin.com/in/jerry-cuomo/" rel="noopener noreferrer" target="_blank">Jerry Cuomo</a> and systems of engagement expert, <a href="https://www.linkedin.com/in/chrishayuk/" rel="noopener noreferrer" target="_blank">Chris Hay</a>, step into the metaverse and discuss how this new medium holds the potential to greatly enhance our ability to connect and engage with the world around us.</p><p>Listen in to hear Chris demystify the metaverse, with examples of how to utilize its immersive engagement model to advance day to day business. Chris and Jerry also discuss the connection between the metaverse and blockchain technology and how blockchain could be used to create a decentralized system for identity verification and access control within the metaverse, allowing for greater security and privacy for users.</p><p>Chris is a Distinguished Engineer, at <a href="https://www.ibm.com/consulting/" rel="noopener noreferrer" target="_blank">IBM Consulting.</a> To read more about what Chris and IBM is up to in the metaverse space read:</p><p><a href="https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/enterprise-metaverse" rel="noopener noreferrer" target="_blank">Beyond the Hype: Explore five ways retailers and brands can drive value in the enterprise metaverse.</a></p><p>And if you’re enjoying these podcasts, we suspect you’ll enjoy Jerry’s new book, also titled Think Blockchain. Order your book today here <a href="http://thinkblockchain.org" rel="noopener noreferrer" target="_blank">thinkblockchain.org</a>… with royalties donated to advance <a href="https://www.stjude.org/" rel="noopener noreferrer" target="_blank">cancer research</a>.</p><p><em>This podcast is sponsored by IBM Blockchain and Kaleido. Comments by Jerry, DJ, and Guests are their own and don't necessarily represent the sponsors position or opinions.</em></p>