<p>Sally Gao, host of “Enabled, by East Los Capital” podcast, interviews Christina Mendez, CEO and Founder of Ellie Rose, a fashion-forward tech and lifestyle accessories brand. In this episode, Christina shares her story of launching Ellie Rose, her experiences at Harvard Business School, and her past finance and entrepreneurial pursuits. <br/><br/>-- <br/>00:43 – Christina talks about her background, starting from Stanford University, Goldman Sachs, and Harvard Business School<br/><br/>03:32 – Christina talks about how she entered entrepreneurship with the Casery, and the beginnings of Ellie Rose<br/><br/>05:27 – Sally and Christina discuss tech enablement and legacy technologies in the retail space (e.g. EDI, Electronic Data Interchange)<br/><br/>10:15 – Christina shares an overview and vision for her fashion tech company Ellie Rose, how COVID-19 has influenced her customers’ behavior, and the gift business as an industry<br/><br/>15:13 – Christina talks about trends that excite her as an entrepreneur, in the fashion tech accessories sphere and the broader consumer industry<br/><br/>17:06 – Christina shares how tech enablement (specifically, cloud tech and businesses going global) has empowered her journey as a CEO<br/><br/>21:10 – Christina shares her views on East Los Capital’s “tech enablement for all” thesis and strategy<br/>-- <br/><br/>Christina Mendez is the CEO and Founder of Ellie Rose. She holds a BA in Economics from Stanford University and an MBA from Harvard Business School. Prior to Harvard Business School, Christina was a Risk Management professional at Goldman Sachs. She held a number of operational roles at an investment management firm and media company prior to founding Ellie Rose. <br/><br/>-- <br/><br/>About the Podcast: <br/>&quot;Enabled, by East Los Capital&quot; is a podcast interviewing the best investors, founders, and technologists in the East Los Capital ecosystem about the markets, innovation, and what enables their success. </p><p>About East Los Capital: <br/>East Los Capital is a tech-enabled private equity firm making the world more productive through technology. We are operationally-focused, research-driven, and technology-enabled. We invest in successful companies where our capital, talent, and analytics can drive the most value. We focus on consumer, healthcare, internet, media, services, and software.</p><p><br/><br/>Read more about East Los Capital at: <a href='https://eastloscap.com/'>https://eastloscap.com/</a> </p><p>Please see Ellie Rose’s website for more information: <a href='https://shopellierose.com/'>https://shopellierose.com/</a></p>