<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms">Send us a text</a>Susanna Cunningham’s automotive journey is all about harmonizing passion with precision. In this episode of Auto Collabs, Susanna Cunningham, the Regional Group Manager at automotiveMastermind, shares her fascinating journey from missing choir practice to becoming a data-driven force in the automotive industry. Susanna talks about how her love for cars started at a young age and evolved into a full-fledged career, emphasizing the importance of data and people in driving success. With nearly two decades of experience, she dives into the pivotal moments that shaped her path and how she now leverages data to help dealerships thrive. Understanding customer demographics is an often-overlooked key to dealership success, and Susanna Cunningham knows it firsthand. In the interview, she highlighted how aligning inventory with the right market can make or break a dealership. Take the example of a Toyota store stocked with high-end Tundras and Sequoias in an area where the median income just doesn&apos;t support those price tags—those vehicles sit unsold, eating into profits. But by digging into local census data, Susanna helped the dealership realize they needed to shift their focus to more affordable options or target wealthier zip codes with strategic marketing campaigns. This simple yet powerful adjustment not only moves inventory faster but also builds stronger connections with the community by offering what customers actually need and can afford. It’s this kind of smart, data-driven approach that turns inventory from a costly challenge into a valuable asset. Timestamped Takeaways:0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo05:00 - Susanna’s first encounter with the auto industry at just 15, buying a car at an auction before she even had a license.09:00 - The surprising power of a portfolio analysis and how it can reveal where dealers might be losing money.12:04 - The inspiring origin story of automotiveMastermind, starting with a U-Haul and a dream at their first NADA convention.17:44 - Practical insights on leveraging census data to align inventory with the right market demographics.20:49 - The importance of mentorship in the auto industry and how Susanna helps dealership staff reach their full potential. <a href='https://www.linkedin.com/in/susanna-cunningham-68a44468/'>Susanna Cunningham</a> is the Regional Group Manager at <a href='https://www.automotivemastermind.com/'>automotiveMastermind</a>⭐️ <a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'>Love the podcast? Please leave us a review here</a> — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! <a href='https://www.asotu.com/'>https://www.asotu.com</a> ✉️ <a href='https://www.asotu.com/'>Sign up for our free and fun-to-read daily email</a> for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: <ol> <li> <a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'>The Automotive Troublemaker</a> </li> <li><a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'>ASOTU CON Sessions</a></li> <li><a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'>In the Dirt w/ ASOTU</a></li> </ol>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Susanna Cunningham’s automotive journey is all about harmonizing passion with precision.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;In this episode of Auto Collabs, Susanna Cunningham, the Regional Group Manager at automotiveMastermind, shares her fascinating journey from missing choir practice to becoming a data-driven force in the automotive industry. Susanna talks about how her love for cars started at a young age and evolved into a full-fledged career, emphasizing the importance of data and people in driving success. With nearly two decades of experience, she dives into the pivotal moments that shaped her path and how she now leverages data to help dealerships thrive.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Understanding customer demographics is an often-overlooked key to dealership success, and Susanna Cunningham knows it firsthand. In the interview, she highlighted how aligning inventory with the right market can make or break a dealership. Take the example of a Toyota store stocked with high-end Tundras and Sequoias in an area where the median income just doesn&amp;apos;t support those price tags—those vehicles sit unsold, eating into profits. But by digging into local census data, Susanna helped the dealership realize they needed to shift their focus to more affordable options or target wealthier zip codes with strategic marketing campaigns. This simple yet powerful adjustment not only moves inventory faster but also builds stronger connections with the community by offering what customers actually need and can afford. It’s this kind of smart, data-driven approach that turns inventory from a costly challenge into a valuable asset.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Timestamped Takeaways:&lt;/p&gt;&lt;p&gt;0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo&lt;/p&gt;&lt;p&gt;05:00 - Susanna’s first encounter with the auto industry at just 15, buying a car at an auction before she even had a license.&lt;/p&gt;&lt;p&gt;09:00 - The surprising power of a portfolio analysis and how it can reveal where dealers might be losing money.&lt;/p&gt;&lt;p&gt;12:04 - The inspiring origin story of automotiveMastermind, starting with a U-Haul and a dream at their first NADA convention.&lt;/p&gt;&lt;p&gt;17:44 - Practical insights on leveraging census data to align inventory with the right market demographics.&lt;/p&gt;&lt;p&gt;20:49 - The importance of mentorship in the auto industry and how Susanna helps dealership staff reach their full potential.&lt;br/&gt;&lt;br/&gt;&lt;a href='https://www.linkedin.com/in/susanna-cunningham-68a44468/'&gt;Susanna Cunningham&lt;/a&gt; is the Regional Group Manager at &lt;a href='https://www.automotivemastermind.com/'&gt;automotiveMastermind&lt;/a&gt;&lt;/p&gt;&lt;p&gt;⭐️ &lt;a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'&gt;&lt;b&gt;Love the podcast? Please leave us a review here&lt;/b&gt;&lt;/a&gt; — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! &lt;br/&gt;&lt;br/&gt;&lt;b&gt;We have a daily email! &lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;https://www.asotu.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;✉️ &lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;Sign up for our free and fun-to-read daily email&lt;/b&gt;&lt;/a&gt; for a quick shot of relevant news in automotive retail, media, and pop culture.&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;🎧 Like and follow our other podcasts: &lt;/p&gt; &lt;ol&gt; &lt;li&gt; &lt;a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'&gt;The Automotive Troublemaker&lt;/a&gt; &lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'&gt;ASOTU CON Sessions&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'&gt;In the Dirt w/ ASOTU&lt;/a&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Send us a textSusanna Cunningham’s automotive journey is all about harmonizing passion with precision.In this episode of Auto Collabs, Susanna Cunningham, the Regional Group Manager at automotiveMastermind, shares her fascinating journey from missing choir practice to becoming a data-driven force in the automotive industry. Susanna talks about how her love for cars started at a young age and evolved into a full-fledged career, emphasizing the importance of data and people in driving success. ...

The Impact of Aligning The Right Inventory With The Right Market with Susanna Cunningham

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms">Send us a text</a>The top rule from this human resources star? Good vibes only.Bethany Sobczak, Corporate Director of HR at Fitzgerald Auto Mall and 2023 Automotive News 40 Under 40 winner, brings a refreshing perspective to HR in the automotive industry. Her career might have started as car salesperson straight out of high school, but today, Bethany is spearheading Fitzgerald’s transition to a 100% employee-owned company. She leverages her love for cars and people to cultivate a workplace culture that emphasizes transparency, trust, and shared success.In this episode, Bethany dives into the cultural shift that comes with an Employee Stock Ownership Plan (ESOP), the rebranding of HR as a fun and supportive partner rather than just the rule enforcer, and how maintaining an optimistic mindset can transform even the most challenging situations. From her early days selling cars to managing HR for an organization of 4,000+ employees, Bethany shares how she balances the need for policy with a genuine love for people. Her insights into managing egos, encouraging proactive communication, and the importance of maintaining an employee-first culture show practically how to align business goals with employee well-being. Timestamped Takeaways 0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 04:09 - Bethany shares how her early success in car sales led to a long-lasting passion for the automotive industry. 08:00 - Bethany explains the decision behind Fitzgerald Auto Mall&apos;s shift to a 100% employee-owned model and how it&apos;s transforming company culture. 10:07 - The cultural shift: How employee ownership has increased accountability and team cohesion across the organization. 13:59 - Bethany discusses how her optimistic approach in HR helps her handle difficult situations and maintain a positive work environment, even when delivering bad news. 15:36 - Rebranding HR: Bethany’s mission to shift the perception of HR from the office “Grim Reaper” to a supportive, strategic partner in the workplace. 17:21 - Bethany highlights why the automotive industry is the best place to be in HR, emphasizing the unique, fun culture that allows HR professionals to be themselves and connect more authentically with employees. 19:00 - Managing egos in the car business: Bethany discusses how to leverage ego positively while maintaining a collaborative environment. 22:03 - Proactive HR: The importance of training and relationship-building to prevent issues before they arise. <a href='https://www.linkedin.com/in/bethany-sobczak-b276361a8/'>Bethany Sobczak</a> is the Corporate Director of Human Resources at <a href='https://www.fitzmall.com/'>Fitzgerald Auto Mall</a> ⭐️ <a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'>Love the podcast? Please leave us a review here</a> — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! <a href='https://www.asotu.com/'>https://www.asotu.com</a> ✉️ <a href='https://www.asotu.com/'>Sign up for our free and fun-to-read daily email</a> for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: <ol> <li> <a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'>The Automotive Troublemaker</a> </li> <li><a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'>ASOTU CON Sessions</a></li> <li><a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'>In the Dirt w/ ASOTU</a></li> </ol>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;The top rule from this human resources star? Good vibes only.&lt;/p&gt;&lt;p&gt;Bethany Sobczak, Corporate Director of HR at Fitzgerald Auto Mall and 2023 Automotive News 40 Under 40 winner, brings a refreshing perspective to HR in the automotive industry. Her career might have started as car salesperson straight out of high school, but today, Bethany is spearheading Fitzgerald’s transition to a 100% employee-owned company. She leverages her love for cars and people to cultivate a workplace culture that emphasizes transparency, trust, and shared success.&lt;/p&gt;&lt;p&gt;In this episode, Bethany dives into the cultural shift that comes with an Employee Stock Ownership Plan (ESOP), the rebranding of HR as a fun and supportive partner rather than just the rule enforcer, and how maintaining an optimistic mindset can transform even the most challenging situations.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;From her early days selling cars to managing HR for an organization of 4,000+ employees, Bethany shares how she balances the need for policy with a genuine love for people. Her insights into managing egos, encouraging proactive communication, and the importance of maintaining an employee-first culture show practically how to align business goals with employee well-being.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Timestamped Takeaways&lt;br/&gt;0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo&lt;br/&gt;04:09 - Bethany shares how her early success in car sales led to a long-lasting passion for the automotive industry.&lt;br/&gt;08:00 - Bethany explains the decision behind Fitzgerald Auto Mall&amp;apos;s shift to a 100% employee-owned model and how it&amp;apos;s transforming company culture.&lt;br/&gt;10:07 - The cultural shift: How employee ownership has increased accountability and team cohesion across the organization.&lt;br/&gt;13:59 - Bethany discusses how her optimistic approach in HR helps her handle difficult situations and maintain a positive work environment, even when delivering bad news.&lt;br/&gt;15:36 - Rebranding HR: Bethany’s mission to shift the perception of HR from the office “Grim Reaper” to a supportive, strategic partner in the workplace.&lt;br/&gt;17:21 - Bethany highlights why the automotive industry is the best place to be in HR, emphasizing the unique, fun culture that allows HR professionals to be themselves and connect more authentically with employees.&lt;br/&gt;19:00 - Managing egos in the car business: Bethany discusses how to leverage ego positively while maintaining a collaborative environment.&lt;br/&gt;22:03 - Proactive HR: The importance of training and relationship-building to prevent issues before they arise.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.linkedin.com/in/bethany-sobczak-b276361a8/'&gt;Bethany Sobczak&lt;/a&gt; is the Corporate Director of Human Resources at &lt;a href='https://www.fitzmall.com/'&gt;Fitzgerald Auto Mall&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;⭐️ &lt;a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'&gt;&lt;b&gt;Love the podcast? Please leave us a review here&lt;/b&gt;&lt;/a&gt; — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! &lt;br/&gt;&lt;br/&gt;&lt;b&gt;We have a daily email! &lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;https://www.asotu.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;✉️ &lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;Sign up for our free and fun-to-read daily email&lt;/b&gt;&lt;/a&gt; for a quick shot of relevant news in automotive retail, media, and pop culture.&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;🎧 Like and follow our other podcasts: &lt;/p&gt; &lt;ol&gt; &lt;li&gt; &lt;a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'&gt;The Automotive Troublemaker&lt;/a&gt; &lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'&gt;ASOTU CON Sessions&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'&gt;In the Dirt w/ ASOTU&lt;/a&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Send us a textThe top rule from this human resources star? Good vibes only.Bethany Sobczak, Corporate Director of HR at Fitzgerald Auto Mall and 2023 Automotive News 40 Under 40 winner, brings a refreshing perspective to HR in the automotive industry. Her career might have started as car salesperson straight out of high school, but today, Bethany is spearheading Fitzgerald’s transition to a 100% employee-owned company. She leverages her love for cars and people to cultivate a workplace cultur...

Changing the Culture Through An Employee Stock Ownership Plan with Bethany Sobczak

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms">Send us a text</a>Remembering faces at events isn&apos;t so different understanding a shopper&apos;s journey online. They both require seeing and knowing a person. Tina Cuatto, Director of Product Management at DealerOn, joins the crew to discuss website personalization and its impact on the automotive industry. From her early days as a Public Affairs intern at the Smithsonian to her current role, Tina shares her journey in navigating fast-paced industries and her focus on making technology more human. With a background in journalism and a love for the arts, Tina brings a different perspective to how she helps dealerships create more personalized, intuitive online experiences for their customers. The conversation covers everything from Tina&apos;s love for Philly sports to her work with website personalization at DealerOn, where she’s helping to make car shopping more tailored and less invasive. Web personalization involves tailoring online car shopping experiences by showing relevant content and recommendations based on each visitor&apos;s behavior and preferences. By making it easier for users to find what they need, this approach not only enhances the user experience but also significantly improves conversion rates. Timestamped Takeaways: 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 5:58 Tina’s background in Public Affairs at the Smithsonian honed her ability to understand and connect with people—skills she now applies in product management. 10:47 Website personalization is about more than just matching products; it&apos;s about creating a user experience that feels natural and non-intrusive. 15:02 Early metrics show that personalized content on dealer websites can increase conversion rates by 250%, signaling a significant impact on user engagement. 17:09 Tina emphasizes the importance of trust and transparency in personalization, ensuring that users feel known without feeling stalked. 20:25 Despite initial reservations about entering the auto industry, Tina has found a supportive community and sees opportunities for growth and innovation. <a href='https://www.linkedin.com/in/christina-cuatto-5b567587/'>Tina Cuatto</a> is the Director of Product Manager at <a href='https://www.dealeron.com/'>DealerOn</a>⭐️ <a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'>Love the podcast? Please leave us a review here</a> — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! <a href='https://www.asotu.com/'>https://www.asotu.com</a> ✉️ <a href='https://www.asotu.com/'>Sign up for our free and fun-to-read daily email</a> for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: <ol> <li> <a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'>The Automotive Troublemaker</a> </li> <li><a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'>ASOTU CON Sessions</a></li> <li><a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'>In the Dirt w/ ASOTU</a></li> </ol>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Remembering faces at events isn&amp;apos;t so different understanding a shopper&amp;apos;s journey online. They both require seeing and knowing a person.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Tina Cuatto, Director of Product Management at DealerOn, joins the crew to discuss website personalization and its impact on the automotive industry. From her early days as a Public Affairs intern at the Smithsonian to her current role, Tina shares her journey in navigating fast-paced industries and her focus on making technology more human. With a background in journalism and a love for the arts, Tina brings a different perspective to how she helps dealerships create more personalized, intuitive online experiences for their customers.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;The conversation covers everything from Tina&amp;apos;s love for Philly sports to her work with website personalization at DealerOn, where she’s helping to make car shopping more tailored and less invasive. Web personalization involves tailoring online car shopping experiences by showing relevant content and recommendations based on each visitor&amp;apos;s behavior and preferences. By making it easier for users to find what they need, this approach not only enhances the user experience but also significantly improves conversion rates.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Timestamped Takeaways:&lt;br/&gt;0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo&lt;br/&gt;5:58 Tina’s background in Public Affairs at the Smithsonian honed her ability to understand and connect with people—skills she now applies in product management.&lt;br/&gt;10:47 Website personalization is about more than just matching products; it&amp;apos;s about creating a user experience that feels natural and non-intrusive.&lt;br/&gt;15:02 Early metrics show that personalized content on dealer websites can increase conversion rates by 250%, signaling a significant impact on user engagement.&lt;br/&gt;17:09 Tina emphasizes the importance of trust and transparency in personalization, ensuring that users feel known without feeling stalked.&lt;br/&gt;20:25 Despite initial reservations about entering the auto industry, Tina has found a supportive community and sees opportunities for growth and innovation.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.linkedin.com/in/christina-cuatto-5b567587/'&gt;Tina Cuatto&lt;/a&gt; is the Director of Product Manager at &lt;a href='https://www.dealeron.com/'&gt;DealerOn&lt;/a&gt;&lt;/p&gt;&lt;p&gt;⭐️ &lt;a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'&gt;&lt;b&gt;Love the podcast? Please leave us a review here&lt;/b&gt;&lt;/a&gt; — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! &lt;br/&gt;&lt;br/&gt;&lt;b&gt;We have a daily email! &lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;https://www.asotu.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;✉️ &lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;Sign up for our free and fun-to-read daily email&lt;/b&gt;&lt;/a&gt; for a quick shot of relevant news in automotive retail, media, and pop culture.&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;🎧 Like and follow our other podcasts: &lt;/p&gt; &lt;ol&gt; &lt;li&gt; &lt;a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'&gt;The Automotive Troublemaker&lt;/a&gt; &lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'&gt;ASOTU CON Sessions&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'&gt;In the Dirt w/ ASOTU&lt;/a&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Send us a textRemembering faces at events isn't so different understanding a shopper's journey online. They both require seeing and knowing a person.Tina Cuatto, Director of Product Management at DealerOn, joins the crew to discuss website personalization and its impact on the automotive industry. From her early days as a Public Affairs intern at the Smithsonian to her current role, Tina shares her journey in navigating fast-paced industries and her focus on making technology more human. With...

Seeing and Knowing The Person Behind The Click with Tina Cuatto

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms">Send us a text</a>In this episode of Auto Collabs, we welcome back Greg Uland, VP of Marketing for The Reynolds and Reynolds Company, who has the most appearances on the show out of any guest! Greg dives into the significance of in-person events like the upcoming Amplify event, emphasizing the unparalleled value they bring to the automotive industry. With Reynolds&apos; dedication to fostering innovation, Greg highlights how these gatherings are pivotal for sharing best practices, enhancing processes, and unveiling the latest tools. Paul, Kyle, and Michael engage Greg in a lively discussion about the behind-the-scenes efforts that make events successful and the tangible benefits attendees can expect. From cybersecurity to AI advancements, Greg shares insights into the critical topics that will shape the future of automotive retail. Plus, get a sneak peek into the fun and shenanigans planned for Amplify, ensuring a blend of valuable content and networking opportunities. Timestamped Takeaways: 0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 2:28 Planning and Innovation: Greg talks about the importance of planning in the dealer world versus the industry partner side, highlighting the necessity of strategic events like Amplify. 3:10 The Role of In-Person Events: Greg explains why Reynolds hosts the annual Amplify event, focusing on the benefits of bringing people together to share best practices and hands-on learning. 5:02 Cybersecurity Focus: Greg underscores the significance of cybersecurity in the automotive industry, announcing sessions led by experts including Frank Abagnale of &quot;Catch Me If You Can&quot; fame. 10:57 Efficiency Through AI: Discussing the future of AI in automotive retail, Greg shares how Reynolds&apos; new AI-driven products aim to enhance dealer efficiency and reduce operational costs. 14:14 Event Details and Invitations: Greg provides details on the Amplify event, encouraging dealers and industry partners to register and join the innovative and fun-filled gathering. <a href='https://www.linkedin.com/in/greg-uland/'>Greg Uland</a> is VP of Marketing for <a href='https://www.reyrey.com/'>The Reynolds and Reynolds Company</a>.⭐️ <a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'>Love the podcast? Please leave us a review here</a> — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! <a href='https://www.asotu.com/'>https://www.asotu.com</a> ✉️ <a href='https://www.asotu.com/'>Sign up for our free and fun-to-read daily email</a> for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: <ol> <li> <a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'>The Automotive Troublemaker</a> </li> <li><a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'>ASOTU CON Sessions</a></li> <li><a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'>In the Dirt w/ ASOTU</a></li> </ol>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of Auto Collabs, we welcome back Greg Uland, VP of Marketing for The Reynolds and Reynolds Company, who has the most appearances on the show out of any guest! Greg dives into the significance of in-person events like the upcoming Amplify event, emphasizing the unparalleled value they bring to the automotive industry. With Reynolds&amp;apos; dedication to fostering innovation, Greg highlights how these gatherings are pivotal for sharing best practices, enhancing processes, and unveiling the latest tools.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Paul, Kyle, and Michael engage Greg in a lively discussion about the behind-the-scenes efforts that make events successful and the tangible benefits attendees can expect. From cybersecurity to AI advancements, Greg shares insights into the critical topics that will shape the future of automotive retail. Plus, get a sneak peek into the fun and shenanigans planned for Amplify, ensuring a blend of valuable content and networking opportunities.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Timestamped Takeaways:&lt;br/&gt;0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo&lt;br/&gt;2:28 Planning and Innovation: Greg talks about the importance of planning in the dealer world versus the industry partner side, highlighting the necessity of strategic events like Amplify.&lt;br/&gt;3:10 The Role of In-Person Events: Greg explains why Reynolds hosts the annual Amplify event, focusing on the benefits of bringing people together to share best practices and hands-on learning.&lt;br/&gt;5:02 Cybersecurity Focus: Greg underscores the significance of cybersecurity in the automotive industry, announcing sessions led by experts including Frank Abagnale of &amp;quot;Catch Me If You Can&amp;quot; fame.&lt;br/&gt;10:57 Efficiency Through AI: Discussing the future of AI in automotive retail, Greg shares how Reynolds&amp;apos; new AI-driven products aim to enhance dealer efficiency and reduce operational costs.&lt;br/&gt;14:14 Event Details and Invitations: Greg provides details on the Amplify event, encouraging dealers and industry partners to register and join the innovative and fun-filled gathering.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.linkedin.com/in/greg-uland/'&gt;Greg Uland&lt;/a&gt; is VP of Marketing for &lt;a href='https://www.reyrey.com/'&gt;The Reynolds and Reynolds Company&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;⭐️ &lt;a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'&gt;&lt;b&gt;Love the podcast? Please leave us a review here&lt;/b&gt;&lt;/a&gt; — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! &lt;br/&gt;&lt;br/&gt;&lt;b&gt;We have a daily email! &lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;https://www.asotu.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;✉️ &lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;Sign up for our free and fun-to-read daily email&lt;/b&gt;&lt;/a&gt; for a quick shot of relevant news in automotive retail, media, and pop culture.&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;🎧 Like and follow our other podcasts: &lt;/p&gt; &lt;ol&gt; &lt;li&gt; &lt;a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'&gt;The Automotive Troublemaker&lt;/a&gt; &lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'&gt;ASOTU CON Sessions&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'&gt;In the Dirt w/ ASOTU&lt;/a&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Send us a textIn this episode of Auto Collabs, we welcome back Greg Uland, VP of Marketing for The Reynolds and Reynolds Company, who has the most appearances on the show out of any guest! Greg dives into the significance of in-person events like the upcoming Amplify event, emphasizing the unparalleled value they bring to the automotive industry. With Reynolds' dedication to fostering innovation, Greg highlights how these gatherings are pivotal for sharing best practices, enhancing processes,...

How In-Person Events Create Innovation And Collaboration with Greg Uland

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms">Send us a text</a>Mentorship is a secret weapon in helping teams overcome being average. Jack Pearson, Centre Manager at Jaguar Land Rover South Shore, joins the Auto Collabs podcast to share his insights on mentorship, training, and the transformative power of nurturing potential in the automotive industry. Jack&apos;s journey from a student-athlete in the UK to a top leader in the U.S. car market reminded us of so many similar stories that run throughout the industry. His passion for fostering talent and his innovative approaches to customer experience are reshaping the way his dealership operates, ensuring every client interaction is memorable and meaningful. In this episode, Jack dives into the importance of mentorship in unlocking potential, recounting stories of how personal connections and deep understanding of individual goals can drive success. He also highlights the evolution of his dealership&apos;s approach during the inventory challenges of the COVID-19 pandemic, demonstrating resilience and adaptability. From customized customer experiences to leveraging his own experiences as an athlete, Jack&apos;s insights provide a blueprint for achieving excellence in the auto industry. Timestamped Takeaway: 0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo 04:32 - Jack&apos;s Journey to the U.S.: From a soccer scholarship in Ohio to a successful career in the automotive industry. 09:09 - Mentorship Matters: How deep conversations and understanding individual goals can unlock potential in team members. 17:36 - Customer Experience Excellence: The unique approaches Jaguar Land Rover South Shore employs to create memorable customer experiences. 22:53 - Unreasonable Hospitality: The power of personalized touches in enhancing customer satisfaction and loyalty. 27:08 - A Simple Thank You: The impact of genuine appreciation in customer interactions and the dealership&apos;s culture. <a href='https://www.linkedin.com/in/jackpearson28/'>Jack Pearson</a> is the Centre Manager at <a href='https://www.landroversouthshore.com/'>Jaguar Land Rover South Shore</a> ⭐️ <a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'>Love the podcast? Please leave us a review here</a> — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! <a href='https://www.asotu.com/'>https://www.asotu.com</a> ✉️ <a href='https://www.asotu.com/'>Sign up for our free and fun-to-read daily email</a> for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: <ol> <li> <a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'>The Automotive Troublemaker</a> </li> <li><a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'>ASOTU CON Sessions</a></li> <li><a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'>In the Dirt w/ ASOTU</a></li> </ol>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2015992/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Mentorship is a secret weapon in helping teams overcome being average.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Jack Pearson, Centre Manager at Jaguar Land Rover South Shore, joins the Auto Collabs podcast to share his insights on mentorship, training, and the transformative power of nurturing potential in the automotive industry. Jack&amp;apos;s journey from a student-athlete in the UK to a top leader in the U.S. car market reminded us of so many similar stories that run throughout the industry. His passion for fostering talent and his innovative approaches to customer experience are reshaping the way his dealership operates, ensuring every client interaction is memorable and meaningful.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;In this episode, Jack dives into the importance of mentorship in unlocking potential, recounting stories of how personal connections and deep understanding of individual goals can drive success. He also highlights the evolution of his dealership&amp;apos;s approach during the inventory challenges of the COVID-19 pandemic, demonstrating resilience and adaptability. From customized customer experiences to leveraging his own experiences as an athlete, Jack&amp;apos;s insights provide a blueprint for achieving excellence in the auto industry.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Timestamped Takeaway:&lt;br/&gt;0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo&lt;br/&gt;04:32 - Jack&amp;apos;s Journey to the U.S.: From a soccer scholarship in Ohio to a successful career in the automotive industry.&lt;br/&gt;09:09 - Mentorship Matters: How deep conversations and understanding individual goals can unlock potential in team members.&lt;br/&gt;17:36 - Customer Experience Excellence: The unique approaches Jaguar Land Rover South Shore employs to create memorable customer experiences.&lt;br/&gt;22:53 - Unreasonable Hospitality: The power of personalized touches in enhancing customer satisfaction and loyalty.&lt;br/&gt;27:08 - A Simple Thank You: The impact of genuine appreciation in customer interactions and the dealership&amp;apos;s culture.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.linkedin.com/in/jackpearson28/'&gt;Jack Pearson&lt;/a&gt; is the Centre Manager at &lt;a href='https://www.landroversouthshore.com/'&gt;Jaguar Land Rover South Shore&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;⭐️ &lt;a href='https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407'&gt;&lt;b&gt;Love the podcast? Please leave us a review here&lt;/b&gt;&lt;/a&gt; — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! &lt;br/&gt;&lt;br/&gt;&lt;b&gt;We have a daily email! &lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;https://www.asotu.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;✉️ &lt;a href='https://www.asotu.com/'&gt;&lt;b&gt;Sign up for our free and fun-to-read daily email&lt;/b&gt;&lt;/a&gt; for a quick shot of relevant news in automotive retail, media, and pop culture.&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;🎧 Like and follow our other podcasts: &lt;/p&gt; &lt;ol&gt; &lt;li&gt; &lt;a href='https://podcasts.apple.com/us/podcast/the-automotive-troublemaker-w-paul-j-daly-and/id1588099481'&gt;The Automotive Troublemaker&lt;/a&gt; &lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/asotu-con-sessions/id1646639769'&gt;ASOTU CON Sessions&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href='https://podcasts.apple.com/us/podcast/in-the-dirt-with-asotu/id1652106695'&gt;In the Dirt w/ ASOTU&lt;/a&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Send us a textMentorship is a secret weapon in helping teams overcome being average.Jack Pearson, Centre Manager at Jaguar Land Rover South Shore, joins the Auto Collabs podcast to share his insights on mentorship, training, and the transformative power of nurturing potential in the automotive industry. Jack's journey from a student-athlete in the UK to a top leader in the U.S. car market reminded us of so many similar stories that run throughout the industry. His passion for fostering talent...

Unlocking Potential In The Auto Industry by Mentorship and Training with Jack Pearson

The walls are closing in on Franchised Retail Auto Dealers as the industry is moving at break-neck velocity toward a new way of doing business. The convergence of economic and social volatility, new entrants like Tesla and Carvana, and the new rules of retail are putting Auto Dealers in a crucible that will either destroy them or refine them.Auto Collabs brings you deep into real-talk conversations with the brightest operators and innovators in the Retail Auto Industry who believe the Dealer network is the single greatest way to serve the transportation needs of communities across the country. The only way Retail Auto Dealers and Industry Partners will survive is by committing to innovate together, so let’s get started. Welcome to Auto Collabs. // Auto Collabs is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com

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