Episode Summary:

I sat down with Ben Lai, founder of Sales Ethos, to explore the subject of sales and introversion. Ben shares his journey from nursing to becoming a sales expert, driven by his goal of professional speaking and his desire to care for people. He discusses the misconceptions people, especially introverts, have about sales, and how ethical selling aligned with personal values can lead to long-term success. Ben and I dive deep into how introverts can find their voice in the sales world, balance assertiveness with humility, and remain true to their values while thriving in business.

Key Topics:

• Ben’s background: from nursing to sales
• The meaning behind the term "Sales Ethos" and why values matter in business
• Why introverts struggle with sales and how to overcome it
• How to sell ethically without feeling "pushy"
• The importance of detaching from the sales outcome
• Building confidence by reflecting on past successes
• Balancing assertiveness with humility in sales
• Sales techniques rooted in psychology
• The role of mindset in becoming an effective salesperson

Memorable Quotes:

• “Sales is service; it’s not about manipulation.”
• “Ethical sales are the key to long-term success.”
• “Believe in yourself, and if you can’t yet, borrow someone else’s belief in you.”
• “Our prospective clients will believe in us to the degree that we believe in ourselves.”

Guest Bio:

Ben Lai is the founder of Sales Ethos, a business dedicated to teaching ethical sales techniques grounded in personal values. With a background in nursing, Ben combines his passion for helping others with his sales expertise to help introverts and entrepreneurs excel in sales without compromising their integrity.

Connect with Ben Lai:

• Website: Sales Ethos
• LinkedIn: Ben Lai on LinkedIn

Call to Action:

If you enjoyed this episode, take 5 seconds to rate and review it, and share it with someone who might benefit from Ben Lai’s insights. 

This episode was edited by Aura House Productions