Mistakes That Made Me
Mistakes That Made Me

Mistakes That Made Me

Eman Ismail

Overview
Episodes

Details

Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success.Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business.Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.

Recent Episodes

I took a year off… my business looks VERY different now. (Life, business & podcast update)
MAR 17, 2026
I took a year off… my business looks VERY different now. (Life, business & podcast update)
🍿 Save your seat at my virtual email marketing event, The Email Debrief: https://emancopyco.com/debrief🎟️ Join the waitlist for my brand-new email marketing programme, Subscriber-Led Sales. Doors open on 23rd March: https://emancopyco.com/waitlist🎥 Subscribe to my YouTube channel: https://www.youtube.com/@emancopycoAfter a year away from the mic… I’m back (kinda). And a LOT has changed.In this episode, I’m giving you an unfiltered life and business update – from having my third baby to running my business on just 1- 2 hours of work a day.We’re talking about how business went during my 8-month maternity leave, how my agency kept running without me, and why my role in my business looks completely different now.I’m also sharing the big decisions I’ve made behind the scenes, like leaving the HubSpot Podcast Network, starting a YouTube channel, and rethinking how I approach marketing in this season of life.Enjoy! :DLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
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23 MIN
"Ignoring my cash flow almost cost me my business" with Sandra Booker [OBG]
NOV 25, 2025
"Ignoring my cash flow almost cost me my business" with Sandra Booker [OBG]
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know.  In this episode (an Oldie But Goodie), she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners.We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look out for when spending money on tools.Links from the show:https://sidekickcoo.com https://sidekickcoo.com/great-big-list-of-kpis https://emancopyco.com/627 (This is an affiliate link for The 627 Advisory Board)Find the transcript of this episode on my site, emancopyco.com/podcastIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopycoLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
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96 MIN
“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!) [OBG]
NOV 11, 2025
“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!) [OBG]
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!)In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. (It's an Oldie But Goodie!)I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury.Together, we examine how tying your identity too closely to business successes can often be disastrous. Laura’s website: https://www.laurajanebarnes.com/Laura on Instagram: @heyitslaurajaneLaura on LinkedIn: https://www.linkedin.com/in/heyitslaurajane/“It Costs That Much” on Spotify: https://open.spotify.com/track/4nu49nwy5BZ2OVGQlWVLea?si=16b40becd4064778“We Don’t Owe You Affordability” on Spotify: https://open.spotify.com/track/4PmbzVBboRLPKzSAxn0RGG?si=3ed4fcdd30234e34Find the transcript of this episode on my site, emancopyco.com/podcastIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
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83 MIN
The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked
OCT 28, 2025
The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked
On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – without feeling overly salesy.We talk emails that actually gets replies, simple segmentation that doesn’t take up your entire week, and the tiny edits that make one email feel impossibly personal.We also get into experimenting (even with a small list), writing that sounds like you (not a template), values-led marketing, and staying consistent when life gets busy.If you want marketing emails people open, read and buy from, this episode gives you strategies you can implement today.Check out the Freelance Business Unlocked website & subscribe to the podcast: https://www.freelancebusinessunlocked.com/Connect with Anja on Linkedin: https://www.linkedin.com/in/anjalordanic/Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
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61 MIN
Launching without a plan with Amy Posner & Kirsty Fanton [OBG]
OCT 14, 2025
Launching without a plan with Amy Posner & Kirsty Fanton [OBG]
Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy.Without a plan, their launch totally flopped. They sold just 2 spots.On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do the same thing for ourselves. As Amy puts it, "It’s difficult to do for yourself what you do naturally for your clients".Listen to this episode to understand how they bounced back from their launch failure.Find the transcript of this episode on my site, emancopyco.com/podcastLinks from this episode:Business Badassery podcastMore on Kirsty Fanton: https://kirstyfanton.comMore on Amy Posner: https://amyposner.comAmy Posner on YouTube: @amyposner7096On Instagram: @kirsty.fanton and @amyrposnerLink to Kirsty's Instagram announcementEman’s Email RulesIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopycoAnd if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
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77 MIN