In this episode, Tarryn sits down with professional pet photographer Dave Pidgeon to explore the critical importance of high-quality photography and videography for pet brands.Join us as we dive into Dave's journey to becoming a sought-after commercial pet photographer for leading brands. This conversation reveals eye-opening statistics about how professional imagery directly impacts purchasing decisions and why investing in quality visual content is essential for pet businesses looking to stand out in a crowded marketplace.Whether you're a pet business owner, marketer, or creative professional, this episode provides valuable insights on creating authentic visual connections with pet parents and why real photography continues to matter in an age of AI-generated content.Key Takeaways:Why high-quality product photos are crucial: 75% of online shoppers rely on product photos when making purchasing decisionsHow professional photography drives sales: websites with high-quality photos experience 94% higher conversion rates than those with low-quality imagesThe tangible business impact: 22% of returns happen because products look different in person than in photosHow video is transforming pet marketing: 64% of consumers are more likely to purchase after watching a product videoThe importance of authentic imagery in an age of AI-generated contentPractical tips for creating engaging product and lifestyle photography, even on a budgetThe value of storytelling through imagery and creating emotional connections with your audienceListen in to hear:Dave's journey from architectural and food photography to specialising in pet photographyInsights on working with animals in a studio environment and managing challenging photo shootsHow commercial pet photography differs from general product photographyStrategies for creating emotional connections through imageryThe evolving landscape of social media content and why video is increasingly essentialDave's perspective on AI-generated imagery and why authentic photography still mattersPractical advice for pet brands looking to elevate their visual contentDave’s Links: The Dogs Pyjamas: https://thedogspyjamas.com.au/To get in touch with Dave, email: [email protected] our website for more information regarding the stats and sources discussed in this video.The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us:LinkedIn: Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrixThe Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/