<description>&lt;p&gt;&lt;a rel="noreferrer noopener" target="_blank" href="https://www.linkedin.com/in/peterikladious/"&gt;Peter Ikladious&lt;/a&gt;, co-founder at &lt;a rel="noreferrer noopener" target="_blank" href="https://www.unlockinggrowth.co/"&gt;Unlocking Growth&lt;/a&gt;, talks about the main struggles in trying to layer a PLG approach in a sales-led motion, using PLG to feed sales, incentivizing sales in a consumption-based model, and strategies to get pay-as-you go customers into annual contracts.&lt;/p&gt;</description>

Product-Led Growth Confessions

MadKudu

The Many Facets of PLG [ft. Peter Ikladious]

JAN 12, 202338 MIN
Product-Led Growth Confessions

The Many Facets of PLG [ft. Peter Ikladious]

JAN 12, 202338 MIN

Description

Peter Ikladious, co-founder at Unlocking Growth, talks about the main struggles in trying to layer a PLG approach in a sales-led motion, using PLG to feed sales, incentivizing sales in a consumption-based model, and strategies to get pay-as-you go customers into annual contracts.