<p>In a spirits landscape full of massive brands and mega marketing budgets, what differentiates a craft producer? SennzaFinne, the Seattle based amaro producer founded by former bartenders, has found creative<strong> </strong>ways to make their mark. This week Eli checked back in with Gillian and Joey to learn about their approach to guerilla marketing at the world’s premier beverage conference (it involves a custom backpack), and they also dove into the company’s recent experiments with ingredient recycling. From brewery collaborations to botanical seltzers, there is a lot happening over at SennzaFinne, and they get into a little bit of all things ‘bitter’ in this conversation.</p><p><strong>We Want to Hear from You!</strong></p><p>Have a topic, craft category, or craft company you’d like to see us cover? <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">Email us here</a> to share those or any other thoughts you have about CRAFTED.</p><p><strong>RELATED LINKS:</strong></p><p><a href="https://heaven11audio.com/" rel="noopener noreferrer" target="_blank">Heaven 11</a></p><p><a href="https://blisterreview.com/blister-craft-collective" rel="noopener noreferrer" target="_blank">Blister Craft Collective</a></p><p><a href="https://blisterreview.com/shop/blister-plus-spot" rel="noopener noreferrer" target="_blank">Become a BLISTER+ Member</a></p><p><a href="https://www.sennzafinne.com/" rel="noopener noreferrer" target="_blank">SennzaFinne</a></p><p><a href="https://www.sennzafinne.com/our-lineup" rel="noopener noreferrer" target="_blank">Recipes</a></p><p><a href="https://buy.sennzafinne.com/products/gift-box" rel="noopener noreferrer" target="_blank">Gift Box</a></p><p><strong>BLISTER NEWSLETTER:</strong></p><p><a href="https://blisterreview.com/gear-reviews/subscribe-to-our-blister-newsletter" rel="noopener noreferrer" target="_blank">Get It &amp; Our Weekly Gear Giveaways</a></p><p><strong>TOPICS &amp; TIMES:</strong></p><p>Tasting at Tales (5:14)</p><p>Partnerships with Breweries (12:56)</p><p>Distillation Collaboration with Old Log Cabin (23:28)</p><p>Ready-To-Drink Options (30:11)</p><p>Pop Up Bars (40:12)</p><p>SennzaFinne’s Lineup (44:00)</p><p>Last Leaf &amp; Mezcal (47:09)</p><p><strong>SEE OUR OTHER PODCASTS:</strong></p><p><a href="https://blisterreview.com/category/podcasts/blister-cinematic" rel="noopener noreferrer" target="_blank">Blister Cinematic</a></p><p><a href="https://blisterreview.com/category/podcasts/bikes-big-ideas" rel="noopener noreferrer" target="_blank">Bikes &amp; Big Ideas</a></p><p><a href="https://blisterreview.com/gear30-podcast" rel="noopener noreferrer" target="_blank">GEAR:30</a></p><p><a href="https://blisterreview.com/blister-podcast" rel="noopener noreferrer" target="_blank">Blister Podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>