<p>The creative industry loves to talk about creatives. But what about the hidden army of people that keep our studios afloat?</p><br><p>The split of creative vs ‘non-creative’ roles is around 50/50 – but it’s rare to hear from those behind the scenes. Client services, operations, finance, HR… Seen as the vital cogs to a studio's success, but too often reduced to emails, admin, or budget police.</p><br><p>This week, we’re joined by Katie Lyons (Studio Manager at Pentagram) &amp; Anna Victor (Business Lead at Mother Design) to unpack how they define themselves, whether they feel valued, and if they get enough credit.</p><br><p>From being ignored in crits, reduced to admin, shielding teams from chaotic clients, impossible budgets, and emotional fallout — they share the invisible labour, the cliche “bad guy” role, and what they wish the industry would do to make them feel welcome.</p><br><p>This is a candid conversation about how we can better support, and celebrate, the backbone of the creative industry.&nbsp;</p><br><p>—</p><p><br></p><p style="pointer-events: auto;">HS Creative Operations: <a href="https://www.henrystewartconferences.com/creative-operations" rel="noopener noreferrer" target="_blank">https://www.henrystewartconferences.com/creative-operations</a></p><br><p>Inside Out Podcast: <a href="https://podcasts.apple.com/gb/podcast/the-future-of-in-house-creative-leadership/id1747200978" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/gb/podcast/the-future-of-in-house-creative-leadership/id1747200978</a></p><br><p>The Industry Club: <a href="https://www.theindustryclub.co.uk/training" rel="noopener noreferrer" target="_blank">https://www.theindustryclub.co.uk/training</a></p><br><p>Huge thanks to all our anonymous stories.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>