Dillan interviews Mario Joos.Mario is the CEO of the Stokes Twins and founder of Brightrock, a research and consulting company helping creators grow strategically. He previously worked on the MrBeast team and now helps creators scale through data, systems, and hiring.They discuss: the controversy around the Stokes Twins, how creators should think about copying versus inspiration, building a team to scale faster, how the YouTube algorithm actually works, outsourcing and hiring globally, the future of AI in content, and much more.Mario's links...Website: https://brightrock.com/index.htmlTwitter / X: https://x.com/MarioJoossYouTube: https://www.youtube.com/@mariojoos/•••Follow Dillan on the interwebs...Twitter / X: https://x.com/dillanroytaylor Newsletter: https://grindstone.coach/newsletterApply for Grindstone Coaching: https://www.grindstone.coach/Music by myboy.scoochy: https://www.instagram.com/myboy.scoochy/ •••0:00 intro1:13 why Mario became CEO of the Stokes Twins2:25 Stokes Twins controversy12:23 how to survive controversy15:31 growth, mistakes, and creator redemption20:23 running 2 companies at once24:26 10x is easier than 2x32:06 advice for creators hiring for the first time37:17 on paying less for overseas work41:37 the "algorithm" explained53:20 Mario's YouTube homepage55:40 new rules for AI & YouTube monetization1:00:12 music & sound effects1:02:22 changing your niche1:13:07 hooks1:15:25 outros1:18:00 stakes & storytelling1:21:45 attention span1:26:36 what's getting easier / harder?1:29:28 Mario's hottest take1:33:38 Mario's favorite creator1:34:56 what he sacrifices1:36:16 Mario's #1 piece of advice1:38:23 bye bye bye