<p>Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy.<br /><br />In this episode, Destaney sits down with Josh Webb, Director of E-commerce at Duke Cannon, to unpack what it really takes to scale Amazon inside a retail-first brand. Josh shares how his team navigated the shift from a 3P model to 1P, solved major pricing and inventory challenges, and repositioned Amazon as a channel for new customer acquisition rather than just convenience purchases.<br /><br />They also discuss how brands should think about channel roles across Amazon, DTC, and retail—and why success in e-commerce often comes down to navigating ambiguity and solving problems without a playbook.<br /><br />Connect with Josh on Linkedin: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/joshuajwebb" target="_blank">linkedin.com/in/joshuajwebb</a><br /><br />Connect with Destaney on Linkedin: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/destaney-wishon" target="_blank">linkedin.com/in/destaney-wishon</a></p>