Here's how Koen Stam use AI for sales coaching

MAY 9, 202442 MIN
The Revenue Formula

Here's how Koen Stam use AI for sales coaching

MAY 9, 202442 MIN


Do you think this is an AI summary or not?: With AI tools, such as ChatGPT, sales teams can enhance coaching processes by creating personalized frameworks, generating data-driven insights, and fostering consistency for improved productivity and skill development.

It is... But anyway, that's pretty much what we discussed with Koen - he's been using AI to assist with coaching the team. Don't get us wrong, the AI doesn't do the coaching, it's enabling it.

In the episode, we get into:

  • (00:00) - Introduction
  • (02:53) - Meet Koen
  • (04:46) - Coaching, does it really matter?
  • (13:43) - Why coaching doesn't happen
  • (15:12) - How AI changes coaching
  • (21:20) - Coaching framework with AI
  • (25:58) - Top down does not work
  • (39:21) - 1 thing to leave with


This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.

That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.


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