Created with Jon Youshaei

I interviewed Jordan and Salish Matter on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwjAlso, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.YTHackPack.comJoin my Discord of 7,000 creators helping each other grow: ⁠Discord⁠Join my newsletter for latest creator news & tips: ⁠https://created.news⁠Get Created merch hoodies, hats, shirts & crewnecks: ⁠https://created.store⁠Subscribe for more videos: ⁠https://tr.ee/YoushaeiYT0:00 - YouTube’s Biggest Family Channel2:13 - How Much Does Salish Make?12:30 - Jordan’s Early Photography Career14:47 - The Dark Side of Family Channels20:13 - How Salish Grew The Channel21:16 - How Involved Is Salish?23:32 - Jordan And Salish’s Relationship On Set28:46 - Pressure To Put Salish’s Life Online33:53 - The American Dream Mall Controversy39:28 - Reactions To Criticism44:46 - BTS On A Jordan Matter Shoot53:36 - Jordan And Salish’s Relationship Off-Camera1:00:00 - Will Salish Quit YouTube?1:02:58 - Why Jordan Feels Ignored1:07:26 - Salish’s Career After YouTube & Hudson Matter1:13:54 - Why Isn’t The Channel Called Salish Matter?1:15:29 - Jordan Matter’s Advice For Creators1:22:10 - How To Pivot As A Creator1:25:07 - What Salish & Jordan Have Learned From Each Other1:27:09 - Final Thoughts

I asked Airrack to break down one of his biggest pranks ever: arresting KSI. Try OpusClip's new AutoPilot tool, one of the most innovative tools for creators: https://www.opus.pro/contact-autopilot ...Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.ythackpack.com/Join my Discord of 7,000 creators helping each other grow: DiscordJoin my newsletter for latest creator news & tips: https://created.newsGet Created merch hoodies, hats, shirts & crewnecks: https://created.storeSubscribe for more videos: https://tr.ee/YoushaeiYT0:00 - How Airrack Preps for Videos3:06 - Hiring Real Cops5:11 - Setting Up the Cameras6:51 - Inside Man9:16 - Going Undercover10:44 - “He Has No Idea This Is Happening”14:06 - Finding the Right Details15:40 - Fighting the Police17:29 - Point of No Return20:01 - “Only Time I Get Nervous”22:22 - How the Sausage Is Made23:36 - Trying to Buy Punk’d25:16 - Don’t Arrest Me

I asked MrBeast and Mark Rober to break down their empires from content to products to experiences just like Walt Disney did in 1957. Thanks Shopify for sponsoring, get your free trial: https://www.Shopify.com/YoushaeiGet our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠⁠https://www.YTHackPack.com⁠⁠⁠Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠https://created.news⁠⁠⁠⁠Get free 30 minute consulting with my new company, Boring Stuff, which does taxes, accounting, and more for creators: https://www.boring-stuff.comGet Created merch hoodies, hats, shirts & crewnecks: https://created.storeSubscribe for more videos: ⁠⁠⁠⁠https://tr.ee/YoushaeiYT0:00 - Inside Jimmy & Mark’s Empires2:17 - Jimmy’s YouTube Channels: Old & New3:02 - Beast Land: Is America Next?5:45 - Announcing MrBeast Financial7:30 - MrBeast’s Big Software Play8:59 - Writing Books11:03 - Testing Ideas for Beast Games11:47 - Feastables, Merch, Lunchly & More13:57 - Developing New Talent15:44 - $5B Valuation18:07 - Mark’s Biggest Videos21:16 - Mark’s YouTube Thumbnail Strategy22:45 - Rejecting $50M26:12 - Mark’s “Trilogy” of Products28:46 - Brand Deals30:28 - Creative Process for Shorts32:40 - Brand Deals (Continued)34:07 - New Netflix Show37:26 - IRL Experiences41:54 - $55M Classroom…For Free45:01 - “Most Important Thing I’ll Do”

I asked Linus how he built one of YT's biggest tech channels and nearly went broke. Thanks Dropbox for sponsoring, see how Dropbox can help your team create faster: https://bit.ly/jonyoushaeidropbox Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠https://www.YTHackPack.com⁠⁠Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠Discord  ⁠⁠⁠⁠Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠https://created.news⁠⁠⁠Subscribe for more videos: ⁠⁠⁠https://tr.ee/YoushaeiYT0:00 Real Talk & Declining Views3:39 Looking at Linus' YT Earnings & Views7:57 Handling Conflicts Of Interests12:50 Why Nvidia Stopped Sponsoring Linus15:58 Why Apple Hates Linus18:26 Linus’ Advice to New Creators20:17 Responding To Criticism24:24 How LTT Catches Errors28:53 More Advice For YouTubers31:03 Income Breakdown34:38 Tips for Brand Deals39:22 Growing Merch To 55% Of Revenue43:29 Turning Down $100M Offer To Sell Channel49:51 Launching LTT…Then Almost Going Broke55:42 Building Team from Day 11:10:57 Most Stressful Moment1:14:23 Linus’ Prediction & Thoughts on AI

I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25)Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠https://www.YTHackPack.com⁠Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠Discord  ⁠⁠⁠Join our newsletter for latest creator news & tips: ⁠⁠⁠https://created.news⁠⁠Subscribe for more videos: ⁠⁠https://tr.ee/YoushaeiYT0:00 Pressure, Money & Mistakes8:55 Creative Process: Then vs Now11:46 Inside Airrack's Ideas & Pitches19:12 How To Identify & Innovate on Trends25:32 Creating Formats To Repeat35:04 Budget Per Video: Then vs Now39:46 Focus on A Plots, Not B Plots43:29 Improving Your Intros46:59 What Sponsors Think48:14 Why Mack Left57:24 Learning from Controversy1:08:20 Overhauling Everything1:20:45 Airrack’s Best Business Tips1:23:25 Income Breakdown1:27:20 Starting Smarter Creator Businesses1:39:08 Future of Airrack