The Author's Leverage
The Author's Leverage

The Author's Leverage

Parchelle Tashi

Overview
Episodes

Details

The Author's Leverage is the go-to resource for authors wanting to make bigger impact and income with their book. Whether you're an author who's new to the scene, or you've written several bestsellers, we all want the same thing. To authentically express ourselves, and get into as many readers hands as possible. We dive into the minds of successful authors and experts in the industry to glean actionable tips that can be immediately implemented into your book writing, launch, and marketing strategies. You’ll hear from the leaders behind the scenes revolutionizing how authors are able to publish their best work, and build wildly profitable businesses centered around their books.

Recent Episodes

Mastering Social Media for Authors with Kathleen Sweeney
JUL 8, 2024
Mastering Social Media for Authors with Kathleen Sweeney
In this episode of The Author's Leverage, Parchelle speaks with Kathleen Sweeney about effective social media management for authors. Kathleen shares invaluable tips on creating engaging content, the importance of hashtags, and maintaining consistency to foster brand loyalty. Discover how to leverage social media without burnout and learn about the comprehensive services Book Brush offers to support authors in amplifying their books and reaching a wider audience.Who is Kathleen?Kathleen Sweeney is the Chief Operating Officer at Book Brush. She has presented to over 300 author groups and thoroughly enjoys working with authors. She lives in central Illinois with her husband, three active boys and the two most handsome cats on the planet. Her hobbies include eating tacos and turning socks right side out.Get to know more about Kathleen’s work here: https://bookbrush.comTo connect with her, check out the links below:LinkedIn: https://www.linkedin.com/in/kathleen-sweeney-174050194/Instagram: https://www.instagram.com/bookbrushforauthors/Facebook: https://www.facebook.com/BookBrushEmail: [email protected] you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage
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22 MIN
Book Publishing for Coaches, Consultants, and Professional Service Providers with Kory Kirby
JUN 24, 2024
Book Publishing for Coaches, Consultants, and Professional Service Providers with Kory Kirby
In this episode we dive into a fascinating conversation with Kory Kirby, a publishing strategist. Kory shared valuable insights about one of his clients book, The Rebellious Recovery by Aaron Baker and their experience distributing books to rehab facilities and other organizations. From discussing the use of AI in writing and editing books to advocating for personalized and creative marketing approaches, Kory's expertise is as extensive as it is inspiring. Join us as we unravel Kory's unique approach to publishing, his dedication to authors' rights, and the future of the publishing industry.Who is Kory?Kory's journey in publishing began with a period of existential angst at 23. Unsure of his purpose, he sold all his belongings and set out on a bike with a trailer and surfboard. On the surfboard, he wrote the question, "why do you exist?" as a way to engage with people and explore their meaning and purpose. This unexpected journey led him to eventually publish a book based on his experiences and the insights he gained along the way.Connect with Kory Kirby on his website korykirby.com  and tune in for more insightful discussions on The Author's Leverage podcast!If you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage
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29 MIN
Why Every Author Needs a Sales Funnel with Kathleen Celmins
JUN 17, 2024
Why Every Author Needs a Sales Funnel with Kathleen Celmins
In today's episode, Parchelle sits down with Kathleen, the founder and CEO of The Well Paid Expert, to dive into the crucial topic of why every author needs a sales funnel. They discuss the significance of sales funnels in the digital landscape and share valuable insights on how authors can leverage them to deepen engagement with their audience. Kathleen also opens up about her journey in digital marketing and offers tangible advice for authors looking to enhance their book marketing strategies. This episode is filled with practical tips and inspiring success stories that will empower authors to take their marketing game to the next level. Tune in to gain exclusive access to Kathleen's expertise and take your author journey to new heights!Who is Kathleen?Kathleen is a passionate advocate for using sales funnels to help authors increase their book sales and build authority in their niche. She believes that Amazon does not provide authors with enough information about their sales and that authors need to take control of their marketing efforts. With a background in business and nonfiction writing, Kathleen understands the importance of having an easy way for readers to further engage with an author's ideas. She is dedicated to helping authors create effective sales funnels to maximize their book sales and impact.Get to know more about Kathleen’s work here: https://thewellpaidexpert.com and here: https://go.thewellpaidexpert.com/book/To connect with her, check out the links below:LinkedIn: https://linkedin.com/in/kathleencelminsInstagram: https://instagram.com/wellpaidexpertEmail: [email protected] you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage
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22 MIN
Energy Healing and Business Strategy with Aleya Harris
JUN 10, 2024
Energy Healing and Business Strategy with Aleya Harris
Welcome to The Author's Leverage podcast, where we delve into the intersections of personal healing and business strategies. In this episode, our guest Aleya share her experiences of breaking free from traditional molds to align their businesses with their unique approaches. Inspired by Oprah's example, Aleya highlights the importance of infusing authentic selves into work for differentiation and purpose. We discuss the transformational power of acknowledging one's worth, sharing personal experiences, and embracing radical authenticity.Who is Aleya?Aleya's journey has been anything but conventional. From a career in marketing to becoming a private chef, and then back to marketing, she never stopped seeking her true purpose. Eventually, she rose to the ranks of being the head of marketing for a major food services and facilities management company in North America. Despite her success, she continued to feel a calling to do something more meaningful. Now, as an entrepreneur, Aleya is determined to make a difference and connect with people through her work. Her journey has led her to a place where she knows she has something important to share with the world.Get to know more about Aleya’s work here: https://www.aleyaharris.comTo connect with her, check out the links below:LinkedIn: https://www.linkedin.com/in/aleyaharris/Instagram: https://www.instagram.com/aleyaharris/Email: [email protected] you’ve published a book or in the process of publishing one, The Author’s Leverage podcast is your guide to building a profitable business and changing more lives with your published work! It’s the #1 show that brings you tips on making you a more successful author, from the very best experts around with new episodes every week.Tune in and subscribe at https://www.theauthorsleverage.com/podcast#PublishingLife #BooktoCourse #BookMarketing #Entrepreneurship #TheAuthorsLeverage
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39 MIN