<p>Happy 10th anniversary to BTS! In this episode, we dove into the BTS book &quot;Beyond the Story” (translated by Anton Hur, Claire Richards and Slin Jung) which has been taking bestseller lists by storm around the world. </p> <p>We sat down with Dr. Areum Jeong, an assistant professor of Korean Studies at Arizona State University and K-pop expert, about her TCK roots, ARMY fandom, how BTS changed the industry and their impact on the conversation about mental health in Korea and more.</p> <p>Stay tuned until the end for a Korean book recommendation from one of our listeners, Faye from the UK! Faye is based in London and also runs a website about Korean pop culture that you can check out here: <a href="https://fayefromlondon.co.uk">https://fayefromlondon.co.uk</a>. </p> <p>We would love to hear your thoughts about this episode, or suggestions for other Korean books you’d like us to review or discuss. Tweet us (Beth @_paperfetishist / Naomi @ngnaomi) or leave a message on The Korea Herald’s Facebook, YouTube, or Instagram page. You can also email us at <a href="mailto:[email protected]">[email protected]</a> or <a href="mailto:[email protected]">[email protected]</a>. </p> <p>Linktree: <a href="https://linktr.ee/khbookspodcast">https://linktr.ee/khbookspodcast</a> </p> <p><br></p> <p>Intro: ♪ Onion (Prod. by Lukrembo)</p> <p>Outro: ♪ Wine (Prod. by Lukrembo) </p> <p>00:17 Happy 10th anniversary BTS!</p> <p>01:28 Introducing Areum</p> <p>02:31 Areum’s thoughts on the BTS book</p> <p>04:31 How BTS changed the K-pop industry</p> <p>07:37 What sets Army apart from other fandoms</p> <p>09:08 Korean Wave &amp; the Korean diaspora: How being Korean got cool</p> <p>12:14 Army’s influence beyond K-pop</p> <p>15:37 “Without fans, there is no K-pop” 18:37 Why you see K-pop idols on bus and subway ads</p> <p>21:44 BTS’ contribution to the mental health conversation23:18 K-pop idols &amp; the pressure to always look happy27:06 Areum’s book on K-pop fandoms</p> <p>29:30 Being a K-pop stan</p> <p>31:21 What’s an interesting Korean word/phrase you’d like to share?</p> <p>33:27 A Korean book pick from our listener Faye </p>