<p>In this episode, Mia interviews Janette Sherman, a longtime marketing leader in the outdoor + bike world who now heads bike marketing for the Americas at Continental.</p><p>Janette shares her journey from journalism to Liv Cycling and Yeti Cycles, opening the door on what it’s like to build a career inside niche brands and global corporations. The conversation covers:</p><ul><li><p>Her path into the bike industry</p></li><li><p>Navigating leadership as a woman in a male-dominated space</p></li><li><p>The evolution of women’s representation in cycling</p></li><li><p>Why storytelling matters more than ever in outdoor marketing</p></li><li><p>Mentorship and developing future women leaders</p></li><li><p>Current trends shaping the bike industry</p></li><li><p>A memorable rattlesnake story you won’t forget 🐍</p></li></ul><p>This is an honest, thoughtful look at the realities of working in the bike industry — and what needs to happen next to make it more inclusive, community-driven, and representative.</p><p><br></p><p>📺 Watch the full episode on YouTube<br>🌐 Explore more stories at womensmtbnetwork.com</p>