<p>In this episode of the Women’s MTB Network Podcast, Mia sits down with Sarah Bergstrom, Head of Operations at Togethxr — a media and commerce company dedicated to amplifying women’s sports and celebrating women athletes.</p><p>Sarah shares her path into the sports industry, the mission behind Togethxr, and how storytelling plays a critical role in shifting perceptions around women’s sports. Together, they discuss the growth of women’s sports as a legitimate business opportunity, the importance of representation in decision-making, and the misconceptions that still exist today.</p><p>This conversation is a reminder that supporting women’s sports doesn’t have to be complicated — it starts with watching, engaging, and investing.</p><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li><p>Togethxr exists to amplify women’s sports and celebrate women athletes</p></li><li><p>“Everyone Watches Women’s Sports” began as a community-driven message</p></li><li><p>Storytelling is essential to changing how women’s sports are perceived</p></li><li><p>Women’s sports should be viewed as a business opportunity, not charity</p></li><li><p>Representation and diversity in leadership lead to better outcomes</p></li><li><p>Supporting women’s sports can be as simple as watching, buying tickets, or purchasing merch</p></li><li><p>The next generation is growing up with a completely different perspective on women’s sports</p><p><br></p><p><strong>Watch &amp; Follow:</strong><br><br>Follow the Women’s MTB Network on Instagram, YouTube, and Spotify for more conversations with athletes, leaders, and change-makers in women’s sports<br>Follow Togethxr to support and stay connected with their work amplifying women’s sports</p><p>🎧 Subscribe, share, and keep showing up for women’s sports.</p></li></ul>