Sound Judgment is about the craft of audio storytelling. Not about the marketing of podcasts. But today, we're bringing you a gift from someone I trust completely when it comes to audience growth: Jeremy Enns of Podcast Marketing Academy, and his co-host, Justin Jackson, cofounder of Transistor.fm. They've teamed up to produce Podcast Marketing Trends Explained, a limited series that extracts proven audience growth techniques from Enns' comprehensive annual survey of podcasters about their marketing methods. 

In this episode, you'll learn: 

— Whether the famed "podcast discoverability problem" actually exists
— The three types of marketing channels at your disposal & what the data shows about their effectiveness
— Whether or not it's worth it (and when) to pay for ads
— How to pick the right marketing channel for you
— Why "owned media" is the low-hanging fruit for many creators
— What most podcasters get wrong about growth through collaborations, and
— How to kickstart word-of-mouth growth. (P.S.: Word-of-mouth growth is my favorite kind of growth, and IMHO, the best kind!) 

About Jeremy Enns
About Justin Jackson
Can't get enough of Podcast Marketing Trends Explained? Follow it now. 

 

Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, guesting, scriptwriting and more. 

Hire Elaine to speak at your conference or company. Subjects include: Effective Storytelling; Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Success in Guesting, and much more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

 

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Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: [email protected]. Because of you, that host may appear on Sound Judgment.

 

Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson