<p>At the beginning of his career, Josh Johnson didn’t plan on starting a CPG company with his wife and sister, but now that he’s here, he wouldn’t have it any other way. While business and family might be a volatile mix for some, but when it comes to the Poppa’s Custard Company, that’s part of the magic. </p><p>In this episode, Josh Joshson joins me to share how he planned out his transition from corporate to a custard company, how he’s created a business with the people he loves most, how they structured the company to play to each family member’s strengths, and what the sales strategy looks like for a specialized product like chilled custard.</p><p>If you’ve wondered how a successful family business runs, this is one conversation you can’t miss!</p><p>In this episode, you’ll learn…</p><p>[00:00] Intro</p><p>[00:53] How Josh transitioned from consulting to custard</p><p>[05:26] How Josh prepared to take the leap before quitting his corporate job</p><p>[11:14] As a family business, how Josh balances the “family” vs the “business” part of his relationships with his wife and sister</p><p>[18:16] Why the Poppa’s Custard company chose and designed their product </p><p>[21:24] What the sales strategy looks like for a speciality product like Poppa’s Custard</p><p>[24:51] Josh’s best advice from someone just starting out</p><p>[27:56] How Josh takes care of himself outside of his family business</p><p>Get full notes and a transcript at: <a href="https://www.thehudsonkitchen.com/podcast" rel="noopener noreferrer nofollow">https://www.thehudsonkitchen.com/podcast/</a></p><p>To get more Food Business Bites right in your inbox, sign up for our newsletter at <a href="https://www.thehudsonkitchen.com/" rel="noopener noreferrer nofollow">thehudsonkitchen.com</a>.</p>