How to use transparency as your community strategy to get 100s of paying members in months
NOV 12, 202463 MIN
How to use transparency as your community strategy to get 100s of paying members in months
NOV 12, 202463 MIN
Description
<p>John Faulkner-Willcocks built a 250+ member paid community in just 4 months with an astonishing 1.5% churn rate.
His inspirations? On Deck and World of Warcraft (yes the video game).
He's the cofounder of Open Org, a paid community for progressive People & Culture leaders who believe in the radical new idea of leaning into transparency as a way of building companies.
We spent an hour diving deep into his "transparency playbook" for building highly engaged communities, including:
- How they get 3-5 high quality responses within hours for every question
- Why he prefers a monthly pricing model over an annual one
- Giving personalized onboarding quests to new members
- Why they chose Slack over other community platforms
- Running community hackathons
- Lessons from World of Warcraft
If you enjoyed this episode, you should sign up for Beginner Maps to get the "magic sauce" of top creators like Carrie - https://beginnermaps.com/
Resources:
• Curated Connections, the automated matchmaking tool - https://curatedconnections.io/
• Open Org community - https://www.openorg.fyi/community
• John's LinkedIn - https://www.linkedin.com/in/jfw/
• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/
Chapters:
00:00 Intro
03:46 John's Productivity Hacks
10:04 Who's in OpenOrg
12:11 Competing with free HR communities
19:16 Onboarding new members
21:16 Building a mini database of members
24:21 First 100 customers
27:23 Embracing Transparency with pricing model
32:04 Member Selection
36:21 Secret sauce: Personalized Quests
41:18 Why Slack wins as the Community Platform
44:55 Building an extremely engaged community
50:08 Community hackathons
55:35 Lessons from On Deck
57:46 Lessons from World of Warcraft
01:01:29 Final piece of advice</p>