In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content. You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other coach in your space. Here's what nobody tells you: The floor of messaging (knowing your audience) is essential. But the nuance, the voice, the personality, and the positioning are what actually make people choose YOU.Here's What We Cover:The 3 nuanced layers of messaging: That sit on top of the foundational "audience-first" work: voice, personality, and positioningThe exact questions to ask past clients and friends to uncover what actually sets you apart (and how to receive those answers without swatting them away)How to position yourself without sounding braggy: Seed your expertise through client stories, micro-stories from everyday life, and examples woven into your contentHow to know if you're boring (spoiler: you're not, and vanilla is a flavor)—the most interesting thing you can do is be genuinely interested in other peopleThe framework vs. personality distinction: Where you land in the client journey matters—are you the "audience-first" person or the "creator-first" person? That's positioning.…and the deeper work that turns good messaging into magnetic messaging.Resources:Jen's Custom GPT for Brand Positioning: https://www.jenliddy.com/SophiaConnect with Jen on LinkedIn: Search "Jen Liddy" (one 'n')Subconscious CEO Identity Quiz (by Mindi Huebner): https://pages.mindihuebner.com/take-the-ceo-reset-quiz