Amy Hintz joins Jennifer and Risa on the latest episode of CPG Scoop!Amy is a highly accomplished eCommerce, Retail Media, CPG industry award winner & speaker. She has more than 20 years of experience driving exceptional team performance, internal & external cross-functional collaboration, and profitable marketplace expansion. Amy is always exuberating a tenacious work ethic motivated by team success and curiosity.Get connected with Amy on LinkedIn!Our favorite takeaways from this episode with Amy:Versatility is key in CPG marketing. By being able to communicate and relate to cross-functional teams with their objectives, you can ultimately offer insights and recommendations and bring an omnichannel lens that complements overall team success.Integrated budget sourcing can enhance marketing effectiveness. Commerce is moving faster than stationary budgets, and digital teams are left trying to swim through peanut butter to execute in real time. The consumer journey is complex and non-linear. If you started thinking about the connective chart, with all of the exposure that a brand has to the consumer, it would not be straight and narrow. It would be a snarl.