Send us a textWhat if the “gold standard” isn’t the only standard that delivers real results? We sit down with guest editor Dr. Emma Read to explore Spectrum of Care, the evidence-based approach that empowers veterinarians to present a range of medically sound options tailored to each client’s budget, lifestyle, and ability to follow through. Instead of treating alternatives as compromises, we show how tiered choices reduce moral distress, expand access to care, and still protect outcomes for pets.Emma takes us inside the new JAVMA supplemental issue, where educators and clinicians map out how to teach Spectrum of Care so graduates don’t have to learn it the hard way. We dig into student takeaways, from recognizing privilege to practicing clear, empathetic conversations that align treatment with client goals. We also spotlight practical tools like communication frameworks and a Spectrum of Care video toolkit that make it easier to identify options, set expectations, and document decisions without shame or confusion.Research is the next frontier. Many effective, lower-cost protocols live only in clinics and memories. We talk about turning those real-world methods into published evidence, partnering with veterinary schools to design studies, and building a shared knowledge base that separates tradition from what truly works. Along the way, we touch on business models that support tiered care, strategies to track outcomes, and the mindset shift that helps teams feel capable rather than constrained.Curious how to bring Spectrum of Care into your practice or your classroom? Press play, then subscribe, share with a colleague, and leave a review to help more veterinarians find these tools and stories.JAVMA editorial: https://doi.org/10.2460/javma.263.s3.s4INTERESTED IN SUBMITTING YOUR MANUSCRIPT TO JAVMA ® OR AJVR ® ? JAVMA ® : https://avma.org/JAVMAAuthors AJVR ® : https://avma.org/AJVRAuthorsFOLLOW US:JAVMA ® : Facebook: Journal of the American Veterinary Medical Association - JAVMA | Facebook Instagram: JAVMA (@avma_javma) • Instagram photos and videos Twitter: JAVMA (@AVMAJAVMA) / Twitter AJVR ® : Facebook: American Journal of Veterinary Research - AJVR | Facebook Instagram: AJVR (@ajvroa) • Instagram photos and videos Twitter: AJVR (@AJVROA) / Twitter JAVMA ® and AJVR ® LinkedIn: https://linkedin.com/company/avma-journals