In this episode of Let's Talk Business Phoenix, we dive into the journey of Jim Pratt as he shares his path to becoming the General Manager & CEO of SRP and provides valuable insights into the energy sector and SRP's vision for the future. We explore how SRP balances its rich history with the need for innovation in today's energy landscape and discuss the company's efforts to meet the growing demand for renewable energy while prioritizing reliability, affordability, and sustainability. Jim also addresses SRP's recent price increase announcement, explaining the reasons behind it and its impact on customers. Additionally, we cover SRP's role in helping Arizona prepare for summer heat challenges, the technological advancements shaping SRP's approach to energy production and distribution6, and the company's community-focused initiatives. Tune in to learn more about the challenges and opportunities facing one of Arizona's leading utility providers.