Ahead of the Valley hosting the 2026 NCAA Women’s Final Four for the first time, April 3rd-5th, we’re joined by Jay Parry, CEO of the Phoenix Final Four Local Organizing Committee, for an inside look at what it takes to bring this national sporting event to Phoenix. Jay shares how the event will elevate the city’s national profile, drive economic impact across key industries, and create opportunities for local businesses and the broader community. The conversation also explores the rapid growth of women’s sports and how Phoenix can leverage this moment to position itself as a long-term hub for major sporting events and leadership.