Purposing

Given - Part of Anthesis

Details

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.

Recent Episodes

SEP 29, 2026
LIVE from New York Climate Week: Finding the Actionable Edge
Sustainability has spent years building the business case, but the low-hanging fruit has largely been picked. The challenge now is finding the more difficult, higher-value opportunities that can drive growth and resilience. In this special live episode of Purposing, Becky is on the ground in New York for Climate Week, exploring how organisations can move from sustainability ambition to action, and build strategies that deliver both business value and positive impact. Joining Becky for this discussion is an expert panel of sustainability leaders: Kevin Eckerle, Head of Environmental Affairs at Bayer Consumer Health Marissa Saretsky, Chief Sustainability Officer at Opella Eric Johnston, Head of Corporate Affairs & Sustainability at Nestlé Waters & Premium Beverages April LaCroix, Global Head of Strategy at Anthesis In this conversation, you’ll hear how sustainability leaders are turning carbon into capital, making the case for investment and finding the “Actionable Edge”, where ambitious ideas meet practical action. And listen out for a few hot takes along the way, along with questions from the audience on what it really takes to turn sustainability into business value. Want to dig deeper into ROI² and the Actionable Edge? Download the report HERE: https://www.anthesisgroup.com/insights/high-hanging-fruit-actionable-edge/ Learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful. You can download the Insiders’ Guide to Purpose HERE: https://givenagency.com/insidersguide/
48 MIN
FEB 3, 2026
James Reed: "Socialism and Capitalism don't work, but THIS works." - How becoming PhilCo forces long-term strength, not short-term extraction.
In this episode, Becky is joined by James Reed, Chairman and CEO of Reed, one of the UK’s most recognisable and successful family-owned businesses. James is also the author of Karma Capitalism, a bold vision for a more ethical and purpose-driven approach to business. Becky and James explore what Karma Capitalism looks like in practice and whether responsible, values-led business models can truly thrive amid today’s economic uncertainty, growing inequality, and rapid technological change. How philanthropy-owned companies, often referred to as “Philcos”, are redefining corporate ownership, challenging traditional shareholder models, and reshaping how businesses behave, grow, and succeed over the long term. Why James believes some ESG frameworks fall short of delivering real impact, and what meaningful execution, accountability, and ethical leadership actually look like in modern organisations. As AI reshapes the world of work, James shares his perspective on the future of employment and the critical role that government policy, public funding, and education will play in supporting workers and businesses alike. This episode dives deep into ethical capitalism, corporate responsibility, sustainable business models, and AI’s impact on employment, offering practical insight for founders, CEOs, policymakers, and anyone interested in the future of business in the UK and beyond. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
31 MIN