Purposing

When a company built on purpose realises its purpose no longer lands, everything has to be re-examined. Even the language that once united it.

So how do leaders reshape something so emotional, so foundational, without breaking what made it powerful in the first place?

In this episode, Becky is joined by Emma Hardaker-Jones, Group Chief People and Transformation Officer at Legal & General. Emma has played a central role in defining Legal & General’s most recent chapter, with a big focus on purpose and culture. 

In this conversation, you’ll hear how Legal & General reshaped their purpose to make it meaningful for every colleague, from the boardroom to the phone lines. They they unpick what it takes to hardwire culture change into leadership behaviour and why balancing head and heart is essential for building a purpose-driven business 

We all love a cuppa, but did you know the contents of the mug in your hands could hold the key to transforming global value chains?

in this episode, Becky is joined by Gareth Mead, Chief Communications & Sustainability Officer at Lipton Teas and Infusions, the world’s largest tea company.

Gareth is responsible for shaping how the business defines and delivers its sustainability ambitions. With two decades of experience in corporate affairs, he’s helped some of the world’s biggest brands find their voice and their values.

In this conversation, you’ll hear how Lipton is rethinking the role of business in creating “value for all, the realities of embedding positive social and environmental impact in a complex, global system. They also explore why the future of sustainable business depends on transparency and collaboration.

What if decisions were not just owned by stakeholders, but shaped by the customers themselves?

In this Episode, Becky is joined by Susan Allen. Susan is leading the organisation at a time when financial services must do more than deliver profits. They must build trust, resilience, and create lasting value for their members and communities. 

In this conversation, you’ll hear how a mutual organisation can support financial resilience and inclusion in times of economic uncertainty, why creating the right culture is central to delivering both social good and commercial success and what it takes for leaders to embed purpose meaningfully, so it shapes decisions from the boardroom to the branch floor.

 Some estimates put the cost of replacing an employee in the UK at 25,000 pounds. And with one in five people considering leaving their roles, that really adds up.

It's not just about risk, it's about missed opportunity.

In this episode, Becky is joined by Sarah Gillard, CEO of A Blueprint for Better Business, a not-for-profit that helps organisations define and live their purpose. Sarah’s work aims to create a better society through better business, helping senior executives navigate the tension between profit, purpose, and long-term impact.

She's also joined by Ben Hayman, Managing Partner at Given, to explore insights from this year’s Purpose Gap research, exploring the disconnect between what companies say about purpose and what employees actually experience day to day.

In this conversation, you’ll hear why business purpose still matters, even in a polarised, uncertain world. We also delve into what the growing “purpose gap” reveals about trust, leadership, and communication, and how leaders can bring clarity, conviction, and humanity back into decision-making.

In this episode Becky is joined by Stanley Anyetei, Financing Green Lead at WWF Netherlands. Stanley is helping to redefine how conservation is funded, shifting from traditional philanthropy to innovative financial models that bring in private capital and long-term resilience.

In this conversation, you’ll hear why WWF is evolving its funding strategy in response to shrinking public and philanthropic finance, how impact investing brings discipline and scale to conservation and what not-for-profits need to unlock investment-ready solutions