<p>Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.</p> <p><br></p> <p>🔗 Links</p> <ul> <li><p>* Apri’s website: <a href="https://www.aprildunford.com/">https://www.aprildunford.com/</a></p> </li> <li><p>* April on LinkedIn: <a href="https://www.linkedin.com/in/aprildunford/">https://www.linkedin.com/in/aprildunford/</a></p> </li> <li><p>* April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005</p> </li> <li><p>🚀 Check out LaunchNotes: https://launchnotes.com</p> </li> <li><p>🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome</p> </li> <li><p>📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg</p> </li> <li><p>Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/</p> </li> </ul> <p>📝 Show notes</p> <p>(00:00) - Introductions</p> <p>(02:53) - Product led vs. sales led</p> <p>(06:04) - Positioning vs. messaging vs. narrative</p> <p>(15:33) - How to tie small product changes into your positioning</p> <p>(22:04) - Expanding positioning to include more customers</p> <p>(26:04) - Measuring the effectiveness of positioning and messaging</p> <p>(36:58) - April&#39;s book about product positioning</p> <p>(42:21) - Identifying companies with great positioning</p> <p>(44:40) - Reinforcing positioning without reusing the exact same words</p> <p>(48:53) - When to create and share a positioning document</p>