Passionate & Prosperous with Stacey Brass-Russell

Being visible is essential in our businesses right now — and if you're in the online business, coaching, or speaking world, you already know that there is a LOT happening in this space around showing up, creating content, talking to camera, and making video. And I am genuinely here for all of it. Showing up matters. Building that muscle matters. But here's what I think is getting lost in the conversation: if you actually want your online presence to DO something for your business, you still need to know what to say. And it's not one perfect post or a template that's suddenly going to explode your business and bring in a flood of clients.In this episode I'm teaching my messaging strategy and breaking it down into the seven distinct styles and angles that need to be represented across the entirety of your content and body of work. I'm also getting into what messaging really is, how it connects to everything you create, and why everything you put out into the world — from a ten-second reel to a two-day live event — is content. All of it together is your body of work. And understanding that is what actually changes how you show up.I'm breaking down each of the seven messaging styles, what they do, who they reach, and why no single one of them is enough on its own — because different people in your audience need to hear different things at completely different moments, in completely different ways.In this episode you'll hear:Why visibility and showing up are essential AND why you still need to know what to say — and what that actually looks like in practiceWhat messaging really is and how it connects to absolutely everything you create in your businessWhy everything you put out into the world is content — and what your body of work is actually made ofThe seven messaging styles that need to be represented across your content over time — and what each one does for a different person in your audienceWhy different people need to hear the same thing in completely different ways — and why that's not repetition, it's strategyWhy there is no one perfect post, template, or platform that does the whole job — and what to focus on insteadIf you've been showing up and creating content and wondering why it's not quite doing what you want it to do, this episode is going to give you the full picture — and a completely new way to think about everything you say and create.🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Something I have been thinking about a lot lately — and talking about with my clients constantly — is this fascinating and costly phenomenon of making “hard” mean “bad”. You are working on something, creating something, trying to find the right words for something that really matters to you, and it feels hard. And the next thing you know you are questioning everything. Whether you are good at this. Whether it is meant for you. Whether everyone else finds this easier than you do. In this episode I am going deep on that — and using the very real, very behind-the-scenes experience of the last few weeks of my own business to do it.I have been deep in the work of creating the theme and sales page for this year's Passionate & Prosperous Live!, my two-day in-person event in New York City — and it was hard, it took longer than I wanted and I went through it the way I always do when I am creating something big, something important and something that I am putting my whole heart into.But after decades of being a teacher, a student, a creator and almost 58 years of being human, I have learned a lot about the meaning we make when things are hard - and what we need to do about it.In this episode I am getting into the many different reasons something can feel hard, and why it is totally not helpful when people try to sell you the idea that if you were in alignment, flow or whatever, your business would feel easy! As always, I’m here to tell you what it really takes to put yourself and your work out into the world - and to let you know that it’s totally okay for it to feel hard sometimes as long as you don’t make it mean all kinds of stuff about yourself.And in an exciting turn of events, I’m revealing the theme for this year's Passionate & Prosperous Live! — trust me, you are going to want to hear this one — and why every single thing I talk about in this episode is exactly why I landed on it (and why you need to join us this October in NYC!)Here's what you'll hear in this episode:Why hard automatically gets labeled as bad — and why that pattern is costing coaches and business owners more than they realizeThe misinformation the coaching industry keeps selling about ease and alignment — and why it creates false expectations that set you up to struggleThe two very different reasons something can feel hard — and why knowing the difference changes everything about how you respondThe real behind-the-scenes of creating Passionate & Prosperous Live 2026 — what the process looked like and what it brought up along the wayWhy you can hold two things at once: knowing your work is extraordinary AND being terrified no one will show up for itWhat real messaging actually is — and why finding the words for your work takes as long as it takesWhy your voice, your message, your story, and your IP are the one thing you cannot outsource — and what to do when that feels hardWhy everything takes time — and why how long something takes is never an indictment of you or your abilitiesSomething being hard does not mean it is bad. It does not mean you are bad at it. It does not mean it is not for you. This episode is going to help you actually believe that.🎟️ Passionate & Prosperous Live! — October 16 & 17, New York City. Early bird tickets $497 through July 31st. GET YOUR TICKET NOW!🎓 Summer Business School — three free live workshops July 1, 8 & 15.REGISTER HERE!🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you've ever woken up wanting to create a new client or generate more revenue and found yourself spinning on what you should actually be doing, this episode is for you. I’m going solo and I’m going deep on what I consider to be the number one business strategy for coaches, teachers, experts, and anyone with a human-centered business: personal outreach. It is the fastest path to a client, the foundation of a relationship-driven business, and the strategy that gets the most overlooked and underused by so many business owners - and in this one I’m telling you why.Showing up in our businesses and for our people takes a lot - it takes time, energy, effort and a whole lot of mindset work to boot. And for most people, the mindset is exactly where it all breaks down. In this episode, I'm going deep on the psychology of both sides: what it takes to be the one doing the outreach, and what it means to be on the receiving end. I'm sharing the good, the bad, and the ugly — including real stories of how I use this strategy in my own business and how to build up the resilience and “thick skin” it takes to keep showing up - even when it’s vulnerable, frustrating and downright disappointing.Here's what you'll hear in this episode:Why personal outreach is the #1 strategy for creating clients — and why so many coaches, experts, and entrepreneurs are overlooking, underusing, or avoiding it altogetherWho your real warm and hot leads are — and why going to them first is always the right move when you want to create clients nowWhat it actually takes mentally and emotionally to implement this strategy with consistency — and why the mindset piece is where most people get stuckWhy being afraid of coming across as salesy or pushy is keeping you from doing the one thing that would actually workThe good, the bad, and the ugly of personal outreach — including what to do when it doesn't go the way you hopedWhat to make of the full range of responses you're going to get — and why all of it, including the silence, is useful information for your businessWhy being on the receiving end of outreach matters just as much as being the one who sends it — and what that reveals about where you are in your businessIf you keep thinking you need more leads, more visibility, or a better marketing strategy — and you still don't have the clients you want — this episode is going to reframe everything.And if you want more strategy, mindset and clients join me for Summer Business School July 1, 8 + 15!I’m hosting a FREE 3-part workshop series so you can keep your biz momentum going while also enjoying your summer!REGISTER HERE!🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you've ever walked away from a mastermind, a coaching call, or a well-meaning conversation with a colleague feeling more confused than when you started — this episode is going to name something you've probably been living with for a long time. It's not that there's too little advice out there. It's that most of us have never stopped to ask whether the advice we're taking is actually right for us, our business, and where we are right now.My guest today is Sandra Booker, founder of Sidekick COO and creator of Scale Society, a fractional COO who works with established online service providers to find the single constraint costing them the most time and money — and then designs the systems and team structures to solve it. Sandra is one of the most well-respected operators in the online business world, and this conversation is exactly as good as I knew it would be.What Sandra and I get into goes way beyond operations and systems. We talk about how to know when you actually need to hire someone versus when you need a better process, the art of pausing before reacting when urgency sets in, and Sandra's concept of "curating your room" — being intentional about whose voices you let influence your decisions, and why the most impressive person in the room isn't always the right one to listen to. Sandra also shares a super cool AI tool that she built and has been using in her own business that I cannot wait for you to hear about — and that I think is going to change how a lot of you are using AI.In this episode we talk about:Why the "self-made" entrepreneur is a myth — and what the business owners who actually build something have in common that nobody talks aboutHow to tell the difference between needing a team member, needing a system, or needing to pause and look at what's already in your businessThe real cost of making decisions from fear, urgency, or comparison — and what to do insteadSandra's concept of curating your room — why your business bestie might be exactly the wrong person to consult when you have a hard decision to makeThe AI tool Sandra built called “The Advisory Board” — and how you can do the same for yourselfWhy the right move in a revenue dip is almost always to look inside your existing business first — and what to look forHow to evaluate advice you're hearing — whether it's from a podcast, a mastermind, or someone making big revenue claims onlineYour next best business decision is probably not going to come from someone else's strategy. It's going to come from getting clearer on what's actually happening inside your own business — and this episode is going to help you do that!Design the room your decisions deserve with Sandra's AI Boardroom Blueprint.🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Join me for a special episode celebrating 8 years in business! When I realized it was 8 years ago this month that I officially started taking clients as a health and life coach, I thought it would be fun to share 8 lessons I've learned — one for each year.In my usual "tell it like it is" style, this is a pretty personal, real, and very behind-the-scenes talk about what it really takes to do this. This one is less about strategy and definitely more about what's underneath it all — the showing up, the relationships, the work, and maybe most importantly, how to stay in it for the long haul. I'm sharing stories from my life and my business — not only what I've learned from this coaching business, but from all of my years as a Broadway performer, a yoga teacher, a yoga studio owner, and all the other jobs I had throughout my years making it in New York City.As I always say, having your own business is not for the faint of heart — but it is absolutely for you if you're willing to do the work. This episode is for every coach, teacher, and service-based business owner who's in it for real.In this episode you'll hear:Why the milestone you just hit is already fading from your memory — and what to do about itThe reframe that changes everything about how you show up for your business every single dayWhat I really mean when I say your business is in a relationship with you — and what it needs from you that you might not be giving itWhy the people around you matter more than any strategy, tool, or platform you could invest inWhat I've learned about putting yourself out there over and over again — even when it doesn't go the way you plannedThe hardest thing about being in service to other people — and how to keep going anywayThe one thing you simply cannot get around if you want clients — and how to figure out what it looks like specifically for youEight years in this business has taught me that the strategy is the easy part. The real work is everything underneath it — the mindset, the resilience, the relationships, and the willingness to keep showing up even when you don't feel like it. If you're building something of your own, whether you're just starting out or you've been at this for years, I think you're going to find something in this episode that lands for you. This one came straight from the heart.🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast