Amazon released an outstanding Q4 with strong growth in sales and profitability driving a huge uptick in their share price.  In this episode Bryan and Andrea break down the drivers of that performance as well as key attributes of the call that highlight Amazon's future prospects and growth:1) Faster and Cheaper - how increased delivery speed and lower cost to serve are transforming Amazon's ability to solve for consumer products retail2) International's quest to balance growth and profitability and the increasing role retail media is playing in their global profit picture3) Rufus and how brands will need to learn  (not be spoon fed) how Amazon's shopper facing AI is evaluating products and shopper choices4) Amazon's seeming higher level of satisfaction in grocery5) Amazon's overfocus on the conusmer experience in healthcare- B2B is where Amazon makes it's money (not B2C) and healthcare's structural issues are in the B2B side6) Signs of Amazon's "maturity" - everything from how they talk about people to how they account for depreciation!Follow Andrea K. Leigh online at:   https://www.linkedin.com/in/andreakleigh/Follow The Allume Group Online At: https://www.linkedin.com/company/allumegroup/insights/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nextupisnow.org/cpgguysRetailWit Website: http://retailwit.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.