2013, Gregg Renfrew turned the beauty industry on its head with the launch of her company Beautycounter, a revolutionary skincare and cosmetics brand dedicated to creating safer products using clean ingredients. After selling a majority stake in Beautycounter to a private equity firm in 2021 and seeing the brand’s decline and eventual foreclosure, Gregg bought back Beautycounter’s assets in 2024 and decided to rebuild. Now, she is back to lead clean beauty with the launch of her new brand, Counter. Join us as we talk about knowing your worth, how Gregg pioneered the clean beauty movement, and how she’s reinventing the wheel with Counter. Don’t miss this episode where we discuss:Gregg’s early career and her sales philosophyScaling your business and the highs and lows of bringing in outside capitalBeautycounter’s lifespan and what Gregg learned from selling and buying back her businessThe behind the scenes of running a company and what it means to be a leaderHow Gregg reimagined Beautycounter’s model to create Counter, and what she’s doing differently this time aroundFind Gregg:www.counter.comIG: @greggrenfrewLinkedIn: Gregg RenfrewFollow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia FenetQuestions or comments, we'd love to hear from you...send us a text!Record a question here so we can answer it on the next episode of Claim Your Confidence.To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, follow us on Instagram and on YouTube.If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.Recorded at The Newsstand Studios at Rockefeller Center.Thank you for listening.